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Marketing EOP 3rd Weeks Review Flashcards | StudBud
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Marketing EOP 3rd Weeks Review
Marketing EOP 3rd Weeks Review
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1st semester test review
Flashcards
30 cards
F
Practice quiz
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Host live
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Questions
30
Answers
1
After paying bills, the money left over is called __________ income.
Direct
Limited
Discretionary
Disposable
2
This agency is contacted when a consumer wishes to report negative concerns about a business.
Better Business Bureau
Federal Trade Commission
Justice Department
Consumer Product Safety Commission
3
It is illegal to discriminate in hiring based on ethnicity/gender because of this Act:
Americans with Disabilities Act
Fair Labor Standards Act
Equal Employment Opportunity Act
Fair Labor Act
4
Bob went to a bank and got a loan to start his new business. This is which marketing function?
Distribution
Financing
Product/Service Management
Selling
5
Classify this consumer characteristic: Works in 42001
Geographic
Biographic
Psychographic
Demographic
6
A summary of a business's assets & liabilities and indicates the financial condition of the business is the...
Cash Flow Statement
Financial Record
Balance Sheet
Income Statement
7
All of the following are economic resources that a business may use except...
Land
Labor
Politics
Capital
8
Classify this consumer characteristic: Income over $75,000
Biographic
Geographic
Psychographic
Demographic
9
Before a new product comes out, it must be inspected for safety. The agency that does this is:
Occupational Safety & Health Administration
Safety Board Agency
Equal Employment Opportunity Commission
Consumer Product Safety Commission
10
Which of the following is illegal for a potential employer to ask during the hiring process?
If you have a disability
Education Level
Work Experience
Availability to work nights and weekends
11
You borrowed $4500 at 9.5% for 1 year with a single payment, what would your total payback be?
$4,927.50
$4,275.00
$4,072.50
$427.50
12
Lily’s job is to help customers match makeup to their skin type. Which function of marketing?
Purchasing
Promotion
Selling
Product/Service Management
13
Your co-worker has been sharing confidential info. with others outside the company. You should
write a letter to your supervisor
ask co-workers how to handle the situation.
refer to the company policy manual.
contact the company personnel manager to report the employee
14
Mike designed some new boxes for his glassware products to better protect them from breakage.
Pricing
Promotion
Product/Service Management
Financing
15
What type of software program allows a person to use formulas for their financial calculations?
Database
Presentation
Writing
Spreadsheet
16
When might an employer held liable for the unethical behavior of its employees?
Female applicants are harassed during interviews
Suppliers are rated according to their prices
Customers are treated with little respect
Promotional techniques of competitors are copied
17
Jim’s tees, Inc. has decided to sell its custom t-shirts at Buckle. What part of marketing mix?
Product
Place
Price
Promotion
18
Expenses that remain constant over time such as rent and salaries are called:
Fixed Expenses
Variable Expenses
Assets
Liabilities
19
Big Lots has Easter items out in February, March, and April. This is an example of what marketing utility?
Place
Possession
Time
Information
20
Mrs. Harris surveyed the seniors to see what shirt design they liked. Which marketing function?
Marketing Information Management
Financing
Product/Service Management
Selling
21
Classify this consumer characteristic: Likes to ride horses
Biographic
Geographic
Demographic
Psychographic
22
Mary takes her car to the car wash once a month to get it detailed. This is an example of a(n)
Service
Benefit
Good
Brand
23
Which of the following is a demographic characteristic of market segmentation?
Rate of use
Age
Loyalty for product
Sports
24
The agency that can fine a business for mislabeling chemicals is the:
Occupational Safety & Health Administration
Equal Employment Opportunity Commission
Safety Board Agency
Food & Drug Administration
25
Activities that the Federal Trade Commission monitors include:
False and misleading advertising
Facility Structural Issues
Copyright violations
Discrimination in hiring practices
26
In the SWOT analysis, the S stands for what?
Strengths
Sasquatch
Services
Swagger
27
Every year, the value of Bill's business truck is less than the year before. This is called:
an asset
a liability
depreciation
expenses
28
Traditional sources of secondary data include all but which of the following?
Published Internal Sources
U.S. Dept. of Commerce
Survey conducted among your classmates
Business Publications
29
Buildings, Inventory, Store Fixtures, and Equipment are _________ of a business.
Assets
Disbursements
Receipts
Liabilities
30
In this type of business ownership, the person accepts all of the risks and has to make all of the decisions:
Corporation
Cooperative
Sole Proprietorship
Partnership