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The Public and the Mass Media
The Public and the Mass Media
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Reading Comprehension
Flashcards
13 cards
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Questions
13
Answers
1
Choose the correct answer.
incorrect
incorrect
incorrect
correct
2
One can conclude from the article that the news conveyed by the media is
set by politicians.
shaped by what issues the media view as important.
set by special interest groups.
based on what the public believes is important.
3
Agenda setting is the process by which
politicians gain favor in the media.
political appointments are scheduled.
special interest groups obtain media coverage.
the media decide which issues are important to the public.
4
Research shows that the amount of news coverage an issue receives has an impact on
the public's concern for the issue.
which candidates will run for election.
the media's choice of coverage.
the amount of time a person spends watching television.
5
Politicians who spend more money on TV ads than their opponants
have an advantage over their opponents.
set the agenda for broadcasters.
are better qualified for the post they seek.
will win the election.
6
A successful TV ad for a product is likely to
confuse consumers.
convince consumers to buy another product.
increase sales of the product.
draw criticism from consumers.
7
In the context of this passage, what is an agenda?
a schedule
a decision regarding which issues are important
a list of matters to be taken up at a meeting
a plan or goal that guides someones behavior
8
One can conclude from the article that, in an election campaign, the media should
provide little or no coverage of the campaign.
cover all candidates equally and fairly.
favor the candidate who spends more money on ads.
prohibit all advertising.
9
Advertisements on TV are one way that
the media inform the public about news events.
politicians use the media to help them get elected.
special interest groups entertain the public.
the public is influenced by businesses and interest groups.
10
According to the article, the media
inform and entertain the public.
entertain the public.
inform the public.
11
The people who control the content of the media are
journalists, editors, and media owners.
newspapers and television stations.
magazines.
internet companies like Facebook and Google.
12
Interest groups use ads to
promote TV shows.
influence public opinion about an issue.
sell products.
provide unbiased information.
13
If issue A receives a lot of media coverage and issue B receives none, it is likely the public
will view both issues as equally important.
will do their own research to determine the importance.
will view issue B as more important.
will view issue A as more important.
