What is the most accurate term for "geographic weight" ?

Use market with higher sales potential based on location

In deciding your target market population, which of the following describes this pie chart?

Population exceeding target market

Define "Reach" in media planning.

The number of people exposed to a vehicle at least once

Why is "Frequency" of an ad important during a campaign period?

To increase awareness of the product

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REVISION MEDIA STRATEGY

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Questions 10

Answers

1
What is the most accurate term for "geographic weight" ?
Use market with efficient cost per thousand
Use market based on legal and ethical considerations
Use market with the target segment from marketing objective
Use market with higher sales potential based on location
2
Which of the following terms is NOT a form of "geographic weighting" ?
Gross impression weighting
Production Costs
Share of Voice
Dollar allocation
3
In deciding your target market population, which of the following describes this pie chart?
Population exceeding target market
Target market proportion
Partial market coverage
Full market coverage
4
"Runs steadily with little variation over a campaign period." This an example of___ scheduling
Combination of all
Pulsing
Flighting
Continuous
5
Total ad placements for campaign is RM80,100. Your agency is charging 20% for service. This is:
Time-based
Cost-plus
Value-based
Performance
6
Define "Reach" in media planning.
The number of people exposed to a vehicle more than once
The number of televisions in households
The number of people in the target segment's population
The number of people exposed to a vehicle at least once
7
"Irregular periods of advertising, alternating with shorter periods of no advertising at all"
Flighting
Pulsing
Continuity
Combination of all
8
The following are why marketers schedule frequency of ad placements in a campaign EXCEPT
Client's sales history
History of market responsiveness
To reach a level equal or surpassing competitors
Adaptability of other industry concepts
9
Which of the following has the best cost efficiency?
Cleo Magazine
Youtube Advertisements
Instagram mentions
MYC! Magazine
10
Why is "Frequency" of an ad important during a campaign period?
To increase sales of product
To increase production costs for the client
To increase awareness of the product
To increase likeability of product

REVISION MEDIA STRATEGY Flashcards | StudBud