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Mega Quiz Flashcards | StudBud
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Mega Quiz
Mega Quiz
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Flashcards
20 cards
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Questions
20
Answers
1
How are Digital Marketing and Social Media Marketing related?
Social is a subset of Digital
Digital is a subset of Social
They’re completely unrelated
They’re the same thing
2
What does the acronym SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
Search, Website, Outbound, Targeting
Search, Website, Opportunities, Threats
Strategy, Website, Objectives, Tactics
3
How can hashtags be used in your social media listening strategy?
By categorizing your followers based on whether they used your hashtags
By developing new products based on trends or customer ideas.
By tracking the popularity of your hashtag in other areas of marketing.
By searching them so you can see all conversations that include them.
4
All digital strategies and tactics should aim for, and be measured by, their impact on sales.
False
True
5
Analytics tools can help you track the following except
Track individual users
Optimal posting time
Audience demographics
Engagement rate
6
What type of media is social media?
Where publisher content dominates
None of these
Where editorial content dominates
Where suer generated content dominates
7
A persona is best described as
A demographic profile of an actual, typical customer
A list of attributes
All of the Above
A look inside the head of a representative customer
8
What is the best way to handle negative criticism on social media?
Ignore the complaints
Report and block those who complain
Bribe the users who are complaining
Listen, address and resolve their complaints quickly.
9
Which of these digital tools keep you update on trending issues on topics you pick?
Google smart
Google alert
Google news
Google inform
10
Which social media tool will you use to help schedule posting your content?
Canva
Hootsuite
Filmora
VSCO
11
You are a blogger who blogs about various travel locations in the world. How would you measure the success of your blog?
Frequency of page visitors
Time spent on a page
All of these
Page visits
12
What is the purpose of social media listening?
To find out what people are saying about your business or industry.
To discover which social media platforms you should participate in.Next
To create new jobs in your company for social media marketing efforts.
To find more people to add to your marketing newsletter distribution list.
13
Which type of media drives the most engagement on Instagram?
Text Post
Images
Inserted Links
Articles
14
What is the image displaying?
Caller ID
Call to action
Clarion call
True caller
15
Social media listening provide an opportunity to _____ consumers.
Engage
Ignore
Block
Aggravate
16
In SEO, backlinking in another website in order to boost your search engine results, is a recommended best practice.
False
True
17
A completed persona includes the specific problems that this representation of your customer is trying to solve.
False
True
18
Google my business is a tool that lets you list your business in a local directory
False
True
19
Which platform will a company on a very low budget reach out to make its corporate video reach a large audience?
Facebook
LinkdIn
Twitter
Youtube
20
A touchpoint is the stage when a customer or a potential comes in contact with a business.
True
False
