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Social Media - Chapter 8 Flashcards | StudBud
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Social Media - Chapter 8
Social Media - Chapter 8
30 terms
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StudBud Administration
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How Has Technology Effected Modern Day Marketing?
Flashcards
30 cards
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Practice quiz
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Host live
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Questions
30
Answers
1
Exchange of goods, services, and info. that relate to buying and selling on the internet
trading
amazon
e-commerce
market
2
Social media builds community and also mimics traditional communication model.
true
false
3
Errors in order processing & shipping can be a...
advantage for e-commerce business
disadvantage for e-commerce business
4
Personal and interactive, immediacy, WOM tech., connectivity are all _________
a and b
social media characteristics
none of the above
social media activities
5
Internet is recent ___________ that provides means of marketing goods and services.
idea
business
innovation
none of the above
6
Share content with friends, add to it, redefine it, provide feedback Immediately are known as
none of the answers are correct
hanging out
User Generated Content
business
7
Advanced procedures, techniques, & tools that replace most physical labor and automate process.
none of the above
high technology
basic technology
advanced
8
The practical application of scientific knowledge
knowledge
all of the above
social media
technology
9
most of these businesses include subscription based businesses
brick-and-mortar
brick - and - click
none of the options are correct
click only
10
When a change can affect the nature of competition for brick-and-mortar businesses is?
disadvantage of e-commerce
advantage of commerce
11
Blogs, collaboration sites, social networks, and micro blogging are examples of ...
types of social media
media centers
12
Traditional Media formats have a 1-way flow of information (marketer to consumer)
false
true
13
Instant access to movies, postage, tickets to sporting events, and operations manuals are?
e-commerce
customer advantage
business advantage
14
Adding location to posts on social media platforms
Geo-Tagging
Geo-Transfer
Geo-Trasmit
15
what does more than connect people?
business
none of the answers are correct
social media
school
16
Why should any business use social media?
too many options for businesses to choose from
most customer traffic are currently on the internet
it is not important at all
no one cares about their products
17
The introduction of something new that makes a significant change or improvement.
science
technology
inovation
social media
18
Sims, Netflix, Hulu, Amazon Prime, and Tubi are all examples of social media________
content community
reviews and opinions
entertainment
19
Tools, equipment and machines that make physical labor easier or faster
all of the above
basic technology
high technology
20
Returning unwanted or damaged items can be a hassle, what can this mean to a business?
advantage
all are correct
disadvantage
none is correct
21
Community, dialogue promotion, promote sharing, as trusted sources are all _________
online advertisement
advantages of social media
advantages of media
22
Employers are now checking social media for prospective applicants to be employed...
true
fals
23
When small businesses can compete w/larger businesses on the internet, it is said to be...
advantage of business
advantage of e-commerce
cost of innovating
24
when a business combines traditional business operations with extensive use of the intern
big business
market based
brick-and-click
click only
25
When a business is able to enter international markets it is an ...
advantage of e-commerce
disadvantage
advantage of business
26
What business completes all of its activities by means other than the internet
brick-and-morta
all of the above
click only
click -and-morta
27
________ is the passing of information among people through oral communication
word of mount (WOW)
person -to- person
28
Effective Communication must be between 2 parties
true
false
29
_________ illustrate how people can pass along a marketers message and it can become distorted
"telephone game"
social media
phones
30
YouTube, Pandora, and Pinterest are examples of
content communities
blogging
reviews and opinions
