Marketing Quiz Unit 1

A customer

A way of analyzing a market by specific characteristics in order to create a target market

A consumer

Involves understanding concepts and strategies used to develop and target specific marketing audiences

The 5 utility's are:

segmentation based on where people live

the group that is identified for a specific marketing program

studies of consumers based on social and psychological characteristics. (Lifestyles, Hobbies, etc)

an aspect of marketing that combines customer information with customer service and marketing communications.

deciding how much to charge for goods and services in order to maximize profits