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Y13 Media Component 1A Quiz Flashcards | StudBud
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Y13 Media Component 1A Quiz
Y13 Media Component 1A Quiz
30 terms
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Music Videos Newspapers WaterAid
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
According to Barthes' Semiotic theory, when an enigma in a music video is established, what is it known as?
Semantic code
Hermeneutic code
Iconography
Proairetic code
2
What ideological position does the Daily Mirror adopt?
Liberal (Centre)
Progressive (Centre-Left)
Socialist (Left)
Neoliberal (Centre-Right)
3
An enigmatic slow-motion, medium close-up, low-angle tracking shot of Claudia’s feet and the swinging bucket is a...
Barthes' Semantic Code
Barthes' Cultural Code
Barthes' Proairetic Code
Barthes' Hermeneutic Code
4
The Daily Mirror was first published in 1903 as a newspaper for...
working classes 'to champion trade unions and collective movements'
society 'to reflect cultural debate on key issues for the people'
middle classes 'to act as an arbiter of liberal values'
women ‘to act as a mirror on feminine life’
5
Which demographic is the primary target audience for the Daily Mirror red top tabloid?
35+ C2DE
35+ ABC1
Under 35s C1C2D
Under 35s BC1C2
6
What is Richard Dyer's Star Theory?
Stars create art for profit
Stars create brand identity and star persona with a socio-cultural impact
Celebrities become politicians
Celebrities create a hierarchy of elites
7
Who created the October 2016 'Rain For Good' WaterAid advert starring 16 year-old Zambian student Claudia?
Amnesty International
Atomic London
Film Four
United Nations
8
What are the stereotypical genre conventions of hip-hop?
Gold chains, bling, tattoos, aggression, misogyny, gangsterdom
Plaid shirts, beards, introspection, depression
Wear all black, Satanic symbols, hates daylight
Deep South, confederate locals, dumb farmers
9
Close-up shots (00.16), confident gesture codes (00.51) and her smiling (01.09) represents Claudia as...
Submissive
Empowered
Dependent
With agency
10
According to Gilroy's post-colonial theory, Claudia's agency as community provider in rural Zambia...
...challenges racial hierarchies found in charity initiatives.
...conforms to racial hierarchies found in charity initiatives.
11
What are the core areas of debate with regards to Brexit Leave and Remain stances?
Xenophobia and jingoism
Sovereignty and self-determination
Trade, immigration, healthcare
Federalism and EU bureaucracy
12
March 13 2019 Mirror front page: May headline is surrounded by horse racing and betting ads. What are these known as?
Aesthetics
Anchorage
Headline
Kicker
13
The water pump over which the informative on-screen graphic appears is an example of...
Barthes' Proairetic Code
Barthes' Semantic Code
Barthes' Cultural Code
Barthes' Hermeneutic Code
14
Claudia challenges male ‘provider’ stereotypes, contributing to social change with women in 'non-traditional' roles.
False
True
15
What term can be used to describe props, costumes, setting, lighting, characters and everything in the frame?
Iconography
Mis-en-scene
Mise-en-scene
Representation
16
Which of these is not an aspect of Baudrillard's Simulacra and Simulation theory (postmodernism)?
Blurred boundary between reality and fantasy - 'uncanny' simulated society
MTV 3-minute music video culture - shorter attention spans in hyperreal age
Self-reflexivity - fourth wall broken with self-conscious references
Representation of more than one culture in a narrative or performance
17
'Rain For Good' lacks the conventions of non-diegetic voiceover, melancholic audio codes and sensationalism. This...
Conforms to charity advert conventions
Applies intertextuality to the charity advert
Subverts and challenges charity advert conventions
Applies polysemic meanings to the text
18
What category of music video would Vance Joy's 'Riptide' fall under?
Concept
All three
Narrative
Performance
19
The charity Water Aid was established in 1981 as a response to a United Nations campaign for...
Jubilee on World Debt
Global Peace Initiative
Improve worldwide political representaiton
Clean water, sanitation and water hygiene education
20
Which theorist could you apply to analyse how WaterAid challenges colonial stereotypes of charity advertising?
Butler
Gilroy
Hall
bell hooks
21
Which horizontally integrated company owns the Daily Mirror?
DM and General Trust
News UK
Trinity Mirror
Reach plc
22
What are the two main facets of Neale's Genre theory?
Lyrics and visualisation
Heroes and villains
Repetition and difference
Categories and features
23
According to Hall's Representation theory, stereotypes are reductionist efforts to frame the 'Other'. WaterAid...
....creates a racialised hierarchy.
...reinforces the stereotype.
...internalises the stereotype into a power circularity.
...creates a countertype.
24
What are the genre conventions of indie folk?
Location shoots (residential or rural setting)
Plaid shirts, wooly sweaters, mod or bearded hairstyles
Performance music videos
Long shots, natural lighting,
25
In the feature article, copy such as "a faller at 2nd" can be perceived as...
hyperbolic
allegorical
empirical
statistical
26
According to Levi-Strauss' Structuralism, what is the core binary opposition in the Brexit context on 13th March 2019?
Populist vs Establishment
Hard Brexit vs Soft Brexit
Leave vs Remain
Labour vs Conservative
27
Which newspaper listed would be considered the most right wing?
The Times
Daily Mail
The Independent
The Guardian
28
When multiple genres unite in a single text, this is known as...
Polysemy
Intertextuality
Subverting genre
Hybrid genre
29
The core music video theory explores the meaning behind lyrics-to-visualisation?
Baudrillard's Simulacra and Simulation Theory
Barthes' Semiotic Theory
Neale's Genre Theory
Goodwin's Music Video Theory
30
Pro-Brexit positions are often considered 'nationalist' to an extent. Pro-Brexit campaigns used the tactic of...
Populism
Identity politics
Socialism
Conservativism
