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Marketing Flashcards | StudBud
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Marketing
Marketing
14 terms
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StudBud Administration
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Quiz reviewing marketing vocabulary and concepts.
Flashcards
14 cards
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Questions
14
Answers
1
Surplus
asset used to secure a loan
too much of an item in stock
hoe fast an asset can be turned into cash
profit made from investments
2
What are the 4 Ps of marketing
produce, price, position, promotion
produce, price, place, promotion
product, price, place, publicity
product, price, place, promotion
3
The amount of product people want to buy...a little or a lot!
supply
demand
goods
service
4
True or False. You can base your pricing on your competition?
False
True
5
What is the difference between goods and services?
Goods are foods and services are drinks
Goods are tangible and services are intangible
Goods and services are the same things with different names
Goods are things made, used, or grown by people
6
What is the study of choices that people make about buying or selling goods and services?
Consumerism
Economics
Market economy
Economic system
7
What is shortage?
When demand exceeds supply.
jobs
serfs
supply
8
Import or Export? The United States sells Airplanes to a country in Europe.
Export
Import
9
What is a place where you buy and sell?
market place
capital
market economy
trade
10
Import or Export? Coffee that is made in Brazil is brought to the United States.
Import
Export
11
What is the definition of promotion?
To inform, persuade and remind a target market about its products.
To give customers refunds on products they do not like.
To use pricing strategies in order to obtain customer loyalty.
To influence customers through a person.
12
What is supply?
The Sherman Anti-Trust Act of 1890
The number of consumers who want it
I don't know
The amount of something available
13
ARE ITEMS THAT PEOPLE BUY
ECONOMY
GLOBAL ECONOMY
GOODS
SERVICES
14
A person who buys goods or services.
producer
consumer
competition
market