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Entrepreneurship Price Strategy Flashcards | StudBud
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Entrepreneurship Price Strategy
Entrepreneurship Price Strategy
20 terms
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StudBud Administration
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Price Strategy Considerations For A Business Plan
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
When higher than average prices are used to suggest a higher status to the customer:
Psychological Pricing
Promotional Pricing
Prestige Pricing
Price Lining
2
The actual or projected price per unit:
Selling Price
Markup Cost
Markdown Price
Break-Even Price
3
With this policy, all customers are charged the same price.
One-Price Policy
Price Skimming
Flexible Pricing
Penetration Pricing
4
Costs that include rent, utilities, and insurance premiums that do not vary with units sold.
Fixed Costs
Variable Costs
Supply Costs
Demand Costs
5
Costs that do change with the number of units sold. For example, delivery expenses.
Demand Costs
Supply Costs
Variable Costs
Fixed Costs
6
The amount added to the cost of an item to cover expenses and ensure profit.
Markdown Amount
Markup Amount
Break-Even Amount
Selling Amount
7
Price technique in which items in a certain category are price the same.
Discount Pricing
Bundle Pricing
Promotional Pricing
Price Lining
8
The belief that customers' perceptions of a product are strongly influenced by price.
Promotional Pricing
Price Lining
Prestige Pricing
Psychological Pricing
9
A pricing policy that allows customers to bargain for price.
Flexible Pricing
Price Skimming
One-Price Policy
Penetration Pricing
10
The practice of pricing above the market when no alternative retailer is available:
Resale Pricing
Price Fixing
Unit Pricing
Price Gouging
11
What is this an example of.......$19.99
Psychological Pricing
Prestige Pricing
Price Lining
Odd/Even Pricing
12
Illegal practice in which competing companies agree to restrict prices in a specified range:
Price Fixing
Price Gouging
Unit Pricing
Resale Pricing
13
To help reduce inventory, an amount of money taken from the original price:
Break-Even Amount
Markdown Amount
Markup Amount
Selling Amount
14
Where the gain from an economic activity equals the costs incurred in pursing it:
Buying Point
Selling Point
Break-Even Point
Marketing Point
15
This strategy requires you to find out what customers are willing to pay for your product.
Demand-Based Pricing
Cost-Based Pricing
Market-Share Pricing
Competition-Based Pricing
16
You must consider your business costs and your profit objectives when you use:
Cost-Based Pricing
Market Share Pricing
Demand-Based Pricing
Competition-Based Pricing
17
3 for $1.00 is an example of what?
Promotional Pricing
Multiple-Unit Pricing
Discount Pricing
Price Lining
18
When the demand for your product is high and supply is low:
You can command an average price.
It doesn't matter about price.
You can command a low price.
You can command a high price.
19
Technique where lower prices are offered for a limited period to stimulate sales.
Bundle Pricing
Prestige Pricing
Promotional Pricing
Psychological Pricing
20
With this strategy, you need to find out what your competitors charge.
Cost-Based Pricing
Market-Share Pricing
Competition-Based Pricing
Demand-Based Pricing