Persuasion Techniques

__________________ relies on a level of trust or credibility to be built with the audience.

Persuasion is the act of ______________________ someone to do something or believe something.

You use this type of persuasion when you talk about your knowledge, expertise, and experience on a topic.

"As a doctor, I am qualified to tell you that this treatment will generate the best results" is an example of ...

“You should believe me because I can prove my argument with reasoned statements, facts & research" is an example of ...

You use this type of persuasion when you reference facts, statistics, and research to convince others.

The name of the philosopher who is credited for the 3 types of persuasion is _________________.

Using cute animals to make the audience feel guilty & donate to charities is an example of ...

_______________________ attempts to evoke an emotional response in the audience in order to convince them.

A celebrity endorsing a product is an example of ...

________________________ uses logic, reason, & strong arguments to persuade others.

"A study of the toothpaste indicated that children showed an average 49% reduction in cavities" is an example of ...

You use this type of persuasion when you are making your audience feel fear, sadness, or happiness.

“You should believe me because of the way I make you feel" is an example of ...