Marketing Chapter 9

A maintenance contract could be an example of an associated service

What is a general promise or assurance of quality of a product or service?

Which is not one of the three C's of internal analysis?

In a PEST analysis, what does the S stand for?

When a variety of differences exist, and the consumer considers a number of factors to determine the best value

Which stage of the product lifecycle do the sales peak and profits begin to fall?

The amount a buyer pays as well as the methods of increasing the value of the product to the customers

Items purchased on the spur of the moment without advance planning

What is a clearly defined segment of the market to which the company wants to appeal?

A marketing plan does not have to be written to be effective

The second phase of the product life cycle is ...

What is a unique symbol or design that identifies a product, service, or company?

Which is not one of the four stages of the product lifecycle?

__________ are components of a market in which people have one or more similar characteristics

Are products that are regular, routine purchases

If a business decides to serve more than one target market, each target market will require a different marketing mix

Items purchased as a result of an urgent need

Are products that are so satisfying that the consumer will not consider buying anything else as substitute.

Products that consumers believe are similar but have significant price differences

A SWOT analysis is a scanning of outside influences on an organization (internal influences are excluded)

What is the last element of a marketing plan?

Identifies the nature or purpose of the business or the reason the business exists

The first stage of the product lifecycle is introduction

Maturity is the final stage of the product life cycle

The following are which type of factors used to segment a market? interest, hobbies, values, beliefs, attitudes

A guarantee is a written statement of the seller's responsibilities to a buyer

Are products that consumers do not want to buy

Which is not an element of a SWOT analysis?

The following are which type of factors used to segment a market? age, gender, income, education, occupation

What is the first element of a marketing plan?

__________ is the marketing mix element that facilitates the physical exchange of products and services

What is unique, memorable quality of a brand?

_____ includes the methods used and information communicated to customers to encourage purchases

The following are which type of factors used to segment a market? preference and habits, life cycle, buying patterns