Week 1- website analytics performance marketing (attraction)

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Test your knowledge on the basics of digital marketing and learn key concepts and strategies

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Questions 19

Answers

1
What is the goal of BOFU?
Awareness
Engagement
Conversion
Traffic
2
What does BOFU use for conversion?
Paid ads
Banner ads
Videos
Blog posts
3
Define Brand Awareness
Consumer familiarity
Ad quality
Traffic acquisition
Sales generation
4
What is a common pitfall in marketing?
High traffic
High engagement
Low conversion
Good targeting
5
What is the focus of TOFU?
Lead generation
Sales
Awareness
Conversion
6
What does TOFU focus on?
Conversions
Awareness
Sales
Lead generation
7
What can QR codes drive?
SEO
Awareness
Content creation
In-store visits
8
What is the importance of traffic quality?
Ensures effective marketing
Decreases engagement
Reduces conversions
Increases bounce rates
9
What should increase over time with SEO?
Email traffic
Paid ads
Direct traffic
Organic search
10
How can businesses improve SEO?
Direct traffic
Organic search
Email marketing
Paid ads
11
What is the link between traffic and conversion?
Conversion ensures traffic
Traffic is sufficient
Traffic is necessary
Traffic ensures conversion
12
True or false: BOFU aims at conversion
True
False
13
True or false: Poor ad quality leads to high engagement
True
False
14
What is the Brand Marketing Funnel?
Sales strategy
Customer service method
Product development plan
Digital marketing approach
15
What is the primary goal of TOFU?
Awareness
Sales
Conversion
Lead generation
16
What measures traffic quality?
Shares
Likes
Ad clicks
Bounce rates
17
True or false: TOFU uses targeted offers
True
False
18
Which traffic type is 70-80% of visits?
Direct and search
Referral
Social media
Email
19
What is Performance Marketing?
Brand awareness
Content creation
SEO improvement
Specific actions

Week 1- website analytics performance marketing (attraction) Flashcards | StudBud