103 Final Exam Review

Question 1

A consumer’s tendency to continue buying from the same brand despite efforts of competing brands is known as:

Accepted Answer

Brand Loyalty

Question 2

An editor can use ________ and/or ________ to hide and smooth cuts.

Accepted Answer

J-cuts and/or L-cuts

Question 3

Why would a company spend large sums of money on ads with little intention of getting immediate sales?

Accepted Answer

Brand Awareness

Question 4

DP's creative choices must fulfill the ______________________ that is established by the film’s Director.

Accepted Answer

larger aesthetic vision

Question 5

In Celtx, you cannot add an image to an A/V Script

Accepted Answer

False

Question 6

What is a great way to visualize an overall tone and feel for a commercial?

Accepted Answer

Mood Board

Question 7

What is "baiting" as related to editing a commercial?

Accepted Answer

Hooking your audience within 5 sec

Question 8

When you are trying to find actors for your production, good places to look are:

Accepted Answer

Facebook groups, friend network, BackStage

Question 9

The meeting of the production team after filming ends to formally "close out" the project is known as:

Accepted Answer

Post-Mortem

Question 10

When half of the subject's face is lit, while the other half is mostly dark, this is know as:

Accepted Answer

Split Lighting

Question 11

During preproduction, the director and DP will ________ every location and discuss camera placement and other details.

Accepted Answer

scout

Question 12

What product was featured in the first legally aired television commercial?

Accepted Answer

Bulova Watch

Question 13

When designing an advertisement or marketing strategy, it's important to define the __________ early in the process.

Accepted Answer

target audience

Question 14

Person responsible for liaisons between the Production Manager, the cast and crew is?

Accepted Answer

Production Coordinator

Question 15

What type of ad delivery hides within your content so the audience is unaware they are being marketed to?

Accepted Answer

Stealth

Question 16

The 2 basic rules of directing an actor are:

Accepted Answer

Give them something to do and something to think

Question 17

What are some helpful "rules" for visual continuity?

Accepted Answer

Eye Line Match, 180 deg rule, 30 deg rule

Question 18

What are the three most common runtimes for traditional commercials?

Accepted Answer

15, 30, and 60 sec

Question 19

Which mode of persuasion appeals to a person's sense of authority, credibility, and/or ethics?

Accepted Answer

Ethos

Question 20

When light creates a triangle under the eye of the subject, this is known as:

Accepted Answer

Rembrandt Lighting

Question 21

The target audience for an advertising campaign are defined by their __________ and _________.

Accepted Answer

demographic and psychographic

Question 22

What type of ad delivery casually lives alongside your content?

Accepted Answer

Native

Question 23

What time period is known as the "Golden Age" of advertising?

Accepted Answer

1960s-1970s

Question 24

You do not need a location permit to shoot a production in a studio.

Accepted Answer

True

Question 25

Editing for the commercial may use the following technique in order to say a lot in a short amount of time:

Accepted Answer

Fast Cuts

Question 26

How much time is needed to obtain a permit using Orlando.org?

Accepted Answer

5 business days

Question 27

What type of marketing allows a brand to elicit an emotion?

Accepted Answer

Brand Marketing

Question 28

In Celtx what button do you click to send a link to someone?

Accepted Answer

Share Button

Question 29

What type of ad delivery interrupts or distracts the audience?

Accepted Answer

Disruptive

Question 30

In commercial editing, the project will not go through several versions before reaching the final result.

Accepted Answer

False

Question 31

In the Producers Unit, who breaks down the script, creates a schedule and a budget?

Accepted Answer

Production Manager

Question 32

When you are working on the AV script, what button do you press to create a new shot?

Accepted Answer

Tab or + Button

Question 33

Lighting is one of the most effective ways to affect the mood of a scene.

Accepted Answer

True

Question 34

One of the most expensive commercials of all time was produced in 2004 by director Baz Lurhmann for $33 million.

Accepted Answer

Chanel

Question 35

Coordinating actor movements, body positions and language, camera movements, lighting design, mic placement are part of:

Accepted Answer

Blocking a Scene

Question 36

3 basic rules of improvisation are:

Accepted Answer

Listen, React, Say "Yes"

Question 37

Person responsible for overseeing production, schedule changes, off-set logistics, insurance, permits, releases, etc.

Accepted Answer

Production Manager

Question 38

What are the 4 types of continuity philosophy?

Accepted Answer

Information, Action, Look, Movement

Question 39

The ________ marketing strategy focuses on building a positive awareness in the minds of the audience.

Accepted Answer

brand

Question 40

In the 1980s, the famous “1984” ad for Apple Inc. was created by which critically-acclaimed Hollywood director?

Accepted Answer

Ridley Scott

Question 41

What is a common principles of composition?

Accepted Answer

Symmetry

Question 42

When receiving a crew contract it is important to:

Accepted Answer

Read and understand before signing

Question 43

Word of mouth is a form of advertisement?

Accepted Answer

False

Question 44

Which mode of persuasion involves logically building an argument and drawing a conclusion?

Accepted Answer

Logos

Question 45

The person responsible for scouting and securing locations is:

Accepted Answer

Location Manager

Question 46

When creating a Crew List it is important to:

Accepted Answer

Gather all crew contact info

Question 47

What is Kinetic Typography?

Accepted Answer

Highly animated text on screen

Question 48

Blocking done right requires careful collaboration and forethought.

Accepted Answer

True

Question 49

The American Association of Advertising Agencies (4A's) was established on June 4, 1917.

Accepted Answer

True

Question 50

Good set etiquette includes:

Accepted Answer

Maintaining low to moderate noise levels

Question 51

What are the 3 main components of color?

Accepted Answer

Hue, Saturation, Brightness

Question 52

When are the visual concepts and style discussed for a production?

Accepted Answer

at the beginning of pre-production

Question 53

The actor that shapes the character giving a first voice and first look is know as a:

Accepted Answer

Character Proposal

Question 54

Super Bowl ads were really put on the map in 1979 with the debut of ______________.

Accepted Answer

Coca-Cola's "Mean Joe Greene" commercial

Question 55

The actor that shapes the character giving a first voice and first look is know as a

Accepted Answer

Character proposal

Question 56

A(n) __________ is a classification of people according to their mental attitudes and behaviors.

Accepted Answer

psychographic

Question 57

When light creates a silhouette of the subject, this is know as:

Accepted Answer

Back Lighting

Question 58

Which of the following is one of the 5 brand personalities?

Accepted Answer

Sincere

Question 59

What 3 baselines can usually help measure a projects success?

Accepted Answer

Schedule, Cost, Scope

Question 60

Which of the following is NOT a method of ad delivery?

Accepted Answer

Active

Question 61

The _________ marketing strategy focuses on persuading the audience to act soon on a specific objective.

Accepted Answer

sales

Question 62

Camera placement should inform a scene.

Accepted Answer

False

Question 63

From 1945 to 1950 all television was “live,” including most __________.

Accepted Answer

commercials

Question 64

Orlando.org is a great resource for filmmakers because:

Accepted Answer

Get permits, find locations and crew

103 Final Exam Review

Questions 83

103 Final Exam Review

Questions 83