DIRECT MARKETING PRELIM

The core of direct marketing is the use of ________________.

Which of the following customer information is least to be part of customer database?

Direct marketing is often more expensive, on a per-customer basis, than general marketing.

Which is considered a primary data in a Marketing database?

Coopers and Lybrand found that marketing departments were considered by senior manager to be efficient in their spending

Direct marketing is driven by product management.

All of the following statements are true, except:

One item of data within a record: for example, a name, one line of an address, the number of a type of product bought

Many marketers believe that ______ are the best starting point for building market segments.

Direct marketing focuses on using a database to communicate directly to customers so as to attract a direct response or?

Direct marketers does not use mass media when addressing new prospects, in order to get a response.

Marketers should ask themselves first ‘What data shall I collect?’, rather than ‘What do I need the database to do?’

The collection of data gathered from each individual.

Form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction

Process by which goods that that are distinguishable in terms of attributes end up becoming simple product to consumers.

Consideration presented by a seller as the reason that one product is different from and better than that the competitor

Philosophy of ______ is to identify market segments, select one, and develop products and marketing mix to the segment.

Which is not true about Direct Marketing and General Marketing?

Which is considered as an indirect data source for a companies?

Which of the following is not a form of direct marketing?

______ is to evaluate each segment's attractiveness and select one or more of the market segments.

The practice of examining large databases in order to generate new information.

Direct marketing and general marketing are both involved in product development.

Which is not a part of the main stages in database management?

Digital Marketing is the use of the Internet, mobile devices, social media, and other channels to reach consumers.

Which is not true about in-house database management?

Customers increasingly want the option of contacting organizations direct through multiple channels,

_______ divides buyers into different groups based on social class, lifestyle, and personality characteristics.

A marketing database can be used as maintenance of customer relationships.

Action made in managing data entry where ensuring that the database does not contain similar records of same customer.

Process by which a person and groups obtain what they need and want through creating, offering and exchanging products.

The discipline of direct marketing began in mail order, which is a method of ‘communication’ rather than distribution.

Customers want information that is personal, relevant, pertinent and timely to their particular circumstances.

The objective of relationship marketing is?

It is cheaper to sell to an new customer than to sell to an existing one.