Unit 2 Marketing Concepts

Question 1

Mark&#x27;s son receives a birthday card from Mark. He is considered to be which of the following?

Accepted Answer

Consumer

Question 2

A paid form of communication intended to inform, persuade, and remind an audience to take some kind of action.

Accepted Answer

Advertising

Question 3

The marketing mix (The 4 Ps) includes place, price, positioning, and promotion.

Accepted Answer

False

Question 4

What is NOT a reason a new product might fail?

Accepted Answer

correct channel chosen

Question 5

What are the 4 marketing strategies (4 P&#x27;s) businesses use to determine customer needs?

Accepted Answer

Product, price, place, promotion

Question 6

WALMART has multiple warehouses located throughout the upstate, what function is represented?

Accepted Answer

Channel Distribution

Question 7

Generation X are the most arguebly educated.

Accepted Answer

True

Question 8

Marketers use MSAs for which of the following reason?

Accepted Answer

Targeting consumers and launching promotional campaigns

Question 9

Which of the following combines finding a target market and using a marketing mix?

Accepted Answer

Marketing Strategy

Question 10

Which of the following does not depict your Target Market?

Accepted Answer

Your target you can go to an event that does not relate to your product.

Question 11

Research group volunteers can effectively help by doing which of the following?

Accepted Answer

Reacting as they would in the real world to price

Question 12

The process of developing, promoting, and distributing products to satisfy customers&#x27; needs and wants.

Accepted Answer

Marketing

Question 13

Which of the following is NOT a disadvantage of mobile marketing?

Accepted Answer

Stores unwanted information on the device

Question 14

Mark goes to the store to find a birthday gift for his son. Mark is considered to be a customer.

Accepted Answer

True

Question 15

Which ethnic group is the largest in the United States?

Accepted Answer

Hispanic

Question 16

Market segmentation involves which of the following?CHOOSE ALL THAT APPLY

Accepted Answer

Identifying generic markets, Segmenting the generic markets into target markets

Question 17

A group of customers a business wants to attract is?

Accepted Answer

Target Market

Question 18

Effective marketing is difficult because of which of the following?

Accepted Answer

Producers and consumers are usually separated in several ways

Question 19

Targeting teenagers is what type of segmentation.

Accepted Answer

Demographic

Question 20

Why are the "Seven Pillars of Marketing" (also known as the Seven Functions) important to marketing strategies?

Accepted Answer

Help overcome separations and discrepancies between producers and consumers

Question 21

There are 7 foundations to marketing.

Accepted Answer

True

Question 22

Mass markets are a homogenous group of consumers to which producers wish to appeal.

Accepted Answer

False

Question 23

Which of the following is NOT a type of segmentation?

Accepted Answer

Aerographic

Question 24

Marketers look at disposable income and discretionary income when marketing to consumers.

Accepted Answer

True

Question 25

Which of the following is NOT an example of demographic segmentation?

Accepted Answer

location (not place)

Question 26

Which one is not a 7 pillars of marketing?

Accepted Answer

Economics

Question 27

Industrial marketing is also known as which of the following?

Accepted Answer

Business-to-business

Question 28

Which of the following is NOT considered a trend in marketing?

Accepted Answer

Distributive Marketing

Unit 2 Marketing Concepts

Questions 28

Unit 2 Marketing Concepts

Questions 28