Marketing Essentials Chapter 8 Communication Skills

Question 1

To convince someone to change an opinion to get him or her to do what you want is called:

Accepted Answer

Persuasion

Question 2

It is important when writing that you know your purpose, your subject, and your:

Accepted Answer

audience

Question 3

The trend in business writing is toward:

Accepted Answer

a direct, conversational style

Question 4

Skills that help you read with more understanding are: focusing your mind, improving vocab, and

Accepted Answer

knowing the purpose of your reading

Question 5

These are obstacles that interfere with the understanding of a message.

Accepted Answer

barriers

Question 6

When speaking on the telephone, enunciate clearly, use your most pleasant tone, and:

Accepted Answer

speak loudly enough to be heard

Question 7

In 2009, the "Swine Flu" was declared a global pandemic. What is its other name?

Accepted Answer

H1N1

Question 8

A listing of items in order is called

Accepted Answer

Enumeration

Question 9

The receiver's response to the message is:

Accepted Answer

feedback

Question 10

Organizing your thoughts is important when communicating via

Accepted Answer

Writing and Speaking

Question 11

The first Super Bowl was played between which two teams in 1967?

Accepted Answer

The Green Bay Packers and the Kansas City Chiefs

Question 12

Specialized vocabulary, used by members of a particular group is called:

Accepted Answer

jargon

Question 13

This is the circumstance under which communication takes place.

Accepted Answer

setting

Question 14

In what year were women first allowed to participate in the modern Olympic games?

Accepted Answer

1900

Question 15

Things that get in the way of effective listening are called:

Accepted Answer

barriers

Question 16

In February of 2013, French lawmakers overturned a law that banned women from wearing these:

Accepted Answer

Pants

Question 17

Planning a response while listening to a speaker can be classified as a:

Accepted Answer

barrier

Question 18

The information, ideas, or feelings that the sender wants to communicate are called:

Accepted Answer

messages

Question 19

Babe Ruth began is baseball career for the Boston Red Sox in what year, playing which position?

Accepted Answer

1914, Pitcher

Question 20

The avenues through which messages are delivered:

Accepted Answer

channels/media

Question 21

In what year was the Department of Homeland Security created by the Bush Administration?

Accepted Answer

2002

Question 22

In business communications, the most important rule is to show ____ towards others:

Accepted Answer

Courtesy and Respect

Question 23

In 2000, the US State of Vermont passed HB847, which legalized what?

Accepted Answer

Civil Unions for Same-Sex couples

Question 24

The first World Cup for Soccer (Football) was held in which country?

Accepted Answer

Uruguay

Question 25

In what year was the book "Harry Potter and the Deathly Hallows" published?

Accepted Answer

2007

Question 26

This is the process of exchanging ideas, information, and feelings

Accepted Answer

communication

Question 27

Biases against the opinion expressed that prevent a listener from understanding are called:

Accepted Answer

emotional barriers

Question 28

People usually speak in order to inform, to entertain, and to:

Accepted Answer

persuade

Question 29

Apple Computers released the first iPod in what year?

Accepted Answer

2001

Question 30

Things that compete with the message for the listener's attention

Accepted Answer

distractions

Marketing Essentials Chapter 8 Communication Skills

Questions 30

Marketing Essentials Chapter 8 Communication Skills

Questions 30