MKT 3051 - Chapters 1 & 2 F24.

Transforming into a true market-driven company involves organizing around products.

A marketing plan should open with a situation overview.

Properties are tangible rights of ownership to either real property (real estate) or financial property

The optimal value proposition seeks to balance value for customers, collaborators, and the company.

The marketing concept stresses finding the right customers for the company's products.

The production concept is one of the newest concepts in business.

Marketing plans should be "living documents" that are updated in order to remain relevant.

Marketing has sole ownership of customer interaction.

Services constitute the bulk of most countries' production and marketing efforts.

A marketing audit is always best conducted by the marketing management team.