MKT 432 - Managerial Marketing- #1-Spring 2021

Question 1

Marketing Management is the art and science of choosing target markets.

Accepted Answer

True

Question 2

The number 2 on a pencil refers to _____.

Accepted Answer

Hardness

Question 3

Peter Drucker is known as the "Father of Marketing".

Accepted Answer

False

Question 4

Which state in the U.S.A. that was purchased from Russia?

Accepted Answer

Alaska

Question 5

Marketing is done only by the marketing department.

Accepted Answer

False

Question 6

Canola oil is made from what?

Accepted Answer

Seeds

Question 7

One of the 4P's in the Marketing Mix is ___.

Accepted Answer

Place

Question 8

Marketing dashboards disseminate the insights gleaned from (2) complementary approaches within the organization.

Accepted Answer

True

Question 9

Which of these is the name for the colored portion of the eye?

Accepted Answer

Iris

Question 10

To create a strong marketing organization, marketers must hire energetic college graduates.

Accepted Answer

False

Question 11

Marketing at JCSU is offered as a _______.

Accepted Answer

Concentration

Question 12

Marketing research process consists of:

Accepted Answer

Analyzing the information

Question 13

Marketers must monitor how many major environmental forces?

Accepted Answer

6

Question 14

Managers sometimes think of marketing as "the art of buying products."

Accepted Answer

False

Question 15

What is the longer time frame that a cockroach can live without its head?

Accepted Answer

Few weeks

Question 16

How many competing concepts under which organizations can choose to conduct their business?

Accepted Answer

5

Questions 16