Springboard Unit 2 Vocabulary 7th Grade

An ad technique that uses a celebrity to endorse the product.

What is a source which includes facts and figures are used?

A _________________________is a statement that can be argued and must be supported by evidence.

The people the advertisement is aimed at is the __________ audience.

An advertisement which makes you want to be the first to buy it is called band wagon.

What is the language a writer or speaker uses to persuade an audience?

Facts and details in a text are __________when they support the claim a writer is making.

An ad that is the opposite of avant-garde is...

Using graphics and bullets are known as ____________ ___________ in advertising.

An account or record created of an event told to or written about by another person. 

A primary source is an original account or record created at the time of an event.

A text that is 14 years is a source that is what?

This is “believable or trustworthy.”____________.

A _______________________is an opposing opinion on a given issue or claim.

A form of writing or text whose purpose is to explain or inform is called...

.com is the most credible domain.

Facts and figures is not technique using information like statistics or data on the product.