Sports Marketing Concepts

"Price" in the 5 P's of sports marketing include?

Two marketing initiatives create a buzz for each other (magazine for show, show's "favorite things" in magazine)

Entertainment Marketers, unlike sports marketers, are more concerned with predicting fads and trends.

Which has nothing to do with "Promotion" specifically?

The baseball game is the ancillary product and the peanuts and cracker jacks are the core product.

Which has nothing to do with the Promotional Mix?

SWOT Analysis is used in developing a product.

Marketing core products is the marketing through sports while marketing ancillary products is the marketing of sports.

Which sport is NOT in the top 3 in terms of % of sports industry share?

Sports marketing is all the marketing activities designed to satisfy the needs and wants of sports consumers.

Which of these statements is TRUE about hosting a huge event like the Olympics.

If an agent tries to draft an athlete out of high school or w/partial college, what law applies.

An assortment of equipment from different sports is a product line.

The first model that a corporation makes of a product is known as what?

A Bills' logo next to an M&T logo on a credit card is co-branding.

Winning the Super Bowl can achieve a Point of Difference for an NFL team.

"Pricing" problems may occur in marketing due to all EXCEPT which?

The Buffalo Bills are on the top 10 list of profitable sports teams.

A corporation uses skim pricing when they want to sell a ton of items.

The sports industry ranks low in terms of other industries' size?

Business Goods are used for personal use.

Where the sports venue is located, whether people in region have been exposed, all fall under environment factors.

Which one of these is NOT a type of marketing brand?

Goods that are purchased by the ultimate consumer/personal use are business goods.

Athletes always make more money from playing their sport than from endorsement deals.

A panel of 6 to 10 consumers who discuss a product or service with the direction of a moderator is an Opinion Panel.

Grassroots marketing is a term that can be used in replacement of social media marketing.

Typically the target market for sports is someone who wants to be entertained by a plot.

The participatory sector of the sports industry is much larger with spectator growing faster.

Sports Marketing relies on fans having what?

Nike and Adidas top the list of brands with vast growth in the industry.

Sports Marketing's Revenue Stream involves more money for royalties than entertainment marketing.

A unique product characteristic or benefit that sets a product apart from the competition.

A Josh Allen bobblehead is an ancillary product. The Bills game is a core product.

A Product Life Cycle is which?

An agreement that gives a company the right to use another's brand name for a fee is which? (Overarching term)

Which is a type of Sponsorship?

"Place" in the 5 P's of sports marketing includes all EXCEPT

Gene Sarazen's deal with Wilson Sporting Goods holds the record as the longest running endorsement deal.

The "father" of baseball sports marketing is who?

The value a brand has beyond its actual functional benefits. ie. equated w/quality

A product line could be a combination of footwear, clothing, watches, equipment

"Promotion" in the 5 P's of sports marketing include all EXCEPT

When the athlete's world (personal life) and the sport they play overlap, it is known as what?

A brand is often made up of a brand name and a trademark

A big difference between sports and entertainment marketing has to do with consumer loyalty.

Marketing Teams try to minimize risk by doing each of these EXCEPT

Which area is part of target market segmentation

A franchise agreement is from a parent company to allow sale of goods and services within their registered sport.