What is the main feature of "customer - managed relationships"

interact with companies and each other

According to the selling concept, customers will only buy products if....

The products are heavily promoted and sold

What is the primary focus of the societal marketing concept?

balancing company profits, consumer needs and society's well-being

What is the right explanation for the term "customer lifetime value"

The total value of a customer's purchases over a lifetime

What does the production concept in marketing highlights?

high and efficient and low cost

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project 3 quiz

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Answers

1
What is the main feature of "customer - managed relationships"
trust your business partners
customer service
creating new brand
interact with companies and each other
2
According to the selling concept, customers will only buy products if....
The products are heavily promoted and sold
They are of the highest quality
They meet environmental standards
They are the cheapest on the market
3
Which one of these four options is not an orientation of Marketing Management
the selling concept
the production concept
customer relationship concept
the product concept
4
Share of customer is defined by all the company's current and potential customer's lifetime values
True
False
5
What is the primary focus of the societal marketing concept?
selling as much as possible
maximising short-term profits
balancing company profits, consumer needs and society's well-being
offering the cheapest products on the market
6
Needs are defined by states of felt deprivation
True
False
7
What is the right explanation for the term "customer lifetime value"
The total value of a customer's purchases over a lifetime
The set of all actual and potential buyers
The customer's comparison of benefits and costs to competing offers.
The degree to which a product's performance meets a buyer's expectations
8
What does the product concept focus on in marketing?
product quality and innovation
mass production and low cost
customer service
advertising and promotion
9
The concepts of exchange and relationships lead to the concept of...
market
marketing
marketing myopia
wants
10
What does the production concept in marketing highlights?
luxury and premium pricing
high and efficient and low cost
product innovation
customer satisfaction

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