Chapter 8 - Social Media and E-Commerce

Question 1

The passing of information among people through oral communication (storytelling)______.

Accepted Answer

Word-of-mouth (WOM)

Question 2

With the development of high technology, more physical effort is required to complete work.

Accepted Answer

False

Question 3

Gathers information about consumers' online activities through the use of advanced analytics.

Accepted Answer

Real-time marketing

Question 4

Customers who purchase products from a click-only business have no way to return defective or unwanted merchandise.

Accepted Answer

False

Question 5

Companies that complete most of their business by means other than the Internet are called brick-and-click businesses.

Accepted Answer

False

Question 6

Both consumers and businesses benefit from the use of e-commerce

Accepted Answer

True

Question 7

companies that complete almost all of their business activities through the Internet (Amazon)

Accepted Answer

click-only

Question 8

___________ are created around special types of media content. An example would be YouTube.

Accepted Answer

content communities

Question 9

technology is the advanced procedures, techniques, and tools that replace most physical labor and automate procedures.

Accepted Answer

high

Question 10

An innovation is the introduction of something new that makes a significant change or improvement

Accepted Answer

True

Question 11

Part of the two-way conversation in social media marketing is where potential customers come to a company.

Accepted Answer

inbound

Question 12

BIZs that use the Internet enjoy the advantage of allowing customers worldwide immediate access 24/7 to their product

Accepted Answer

True

Question 13

The Internet enabled small BIZs to compete easily w/ larger firms because e-business is less expensive to start/operate

Accepted Answer

True

Question 14

includes activities involved in the exchange of products and information that relate to buying/selling on the internet

Accepted Answer

E-commerce

Question 15

__ refers to a topic or discussion that is currently popular in social media or other web-based formats.

Accepted Answer

trending

Question 16

Business conducted over the Internet is known as net-commerce

Accepted Answer

False

Question 17

Part of the two-way conversation in social media marketing is where a company initiates contact with potential customers

Accepted Answer

outbound marketing

Question 18

any technology that allows consumers to have conversations and share content they have created

Accepted Answer

Social Media

Question 19

The Internet is an example of an innovation that has led to remarkable changes in both business and marketing.

Accepted Answer

True

Question 20

Basic technology is the tools and equipment that make physical labor easier or faster.

Accepted Answer

True

Question 21

GPS enabled mobile technology has introduced __ or using mobile devices to add locations to posts on social media sites.

Accepted Answer

Geotagging

Question 22

A website that links people or organizations into communities based on common interests, goals, or beliefs.

Accepted Answer

Social Network

Question 23

Traditional or “old school” media allows marketers to interact or engage directly with their customers.

Accepted Answer

False

Question 24

companies that combine traditional business operations with extensive use of the Internet

Accepted Answer

Brick and Click

Question 25

companies that complete most of their business activities by means other than the Internet

Accepted Answer

Brick and Mortar

Question 26

____ technology is the tools, equipment, and machines that make physical labor easier or faster.

Accepted Answer

basic

Question 27

The introduction of something new that makes a significant change or improvement _______.

Accepted Answer

innovation

Question 28

The Internet makes it easy for large groups of people to collaborate on a single project. This is known as _________

Accepted Answer

crowd-sourcing

Question 29

It is very easy to become a social media influencer.

Accepted Answer

True

Question 30

Allows the information to spread rapidly and allows marketers to have an a instantaneous impact on large #s of people

Accepted Answer

Viral Marketing

Question 31

Electronic communication among computers became a reality with the introduction of the World Wide Web in 1991.

Accepted Answer

True

Chapter 8 - Social Media and E-Commerce

Questions 31

Chapter 8 - Social Media and E-Commerce

Questions 31