Social Media Marketing - REVIEW

Which of the following would be an example of segmentation by demographics?

Shaping customers' perception of the company/products through marketing communications.

Dwell rate & time are better when __ were placed beside content in an e-mail vs other methods.

Another name for word-of-mouth marketing (discussed in the Alternative Marketing chapter).

Most common form of noise affecting marketing communications--So many adverts...so little time.

Preparing a marketing message to be passed from one consumer to another through digital means.

A(n) ___ is any place where customers interact with or acquire more info about a business.

To build brand loyalty, online can be integrated with offline tactics to reinforce each other.

__ marketing combines direct & field mktg & sales promotion, attempting to engage consumers.

___ measures the proportion of ad impressions that result in users clicking or mousing over.

While its power has declined, many still rank this as their favorite traditional ad medium.

The G in GIMC stands for ___.

Which positioning strategy is it when Arm & Hammer ads promote using baking soda in other ways?

A global strategy where products & messages are modified to better fit regions/countries.

___ indicates the amount of time individuals spend engaged with an advertisement.

Which positioning approach is it when a firm offers items at the extremes of the price range?

___ programs seek to obtain instant results using limited resources. (Chick-fil-A)

One of the most popular ___ for e-commerce is free shipping.

Anything that distorts/disrupts a message; can occur at any stage in the communication process.

When the message reaches one or more of the receiver's senses. (You hear & see TV ads.)

SEO stands for ___.

When a company stops advertising & consumers begin to forget the message, this is happening.

A global strategy where a company features a uniform product & message across all countries.

A SWOT analysis identifies internal company ___ & ___ (hint: what the SW stands for).

___ includes any lure or attraction that brings people to a Web site.

___ are present at the point where the advertising program begins to affect consumer responses.

 When consumers believe that most brands provide the same attributes, brand ___ results.

Selecting the proper BLEND OF MEDIA OUTLETS is crucial to reach the target (Pitch project).

IMC stands for this...

A hybrid segmentation strategy that combines geographics with demographics & psychographics.

Marketing messages sent to people in a geographic area or region is known as ___.