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SEM 1 1.01-1.04 Flashcards | StudBud
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SEM 1 1.01-1.04
SEM 1 1.01-1.04
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StudBud Administration
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SEM 1.01 - 1.04
Flashcards
22 cards
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Questions
22
Answers
1
One of the primary reasons that people are motivated to attend arena football games is the
low scores.
prime-time, network television exposure.
affordable ticket prices.
instant-replay feature
2
Businesses or organizations that pay to associate their names or products with a sporting event
participant
service
sponsors
marketing
3
programs, hot dogs, drinks, and souvenirs that fans buy are part of the total sports
market.
strategy.
product.
promotion.
4
Which marketing activities involves responsibility for sport organizations licensing activities
Merchandising
Sales
Public relations
Community relations
5
Which of the following is an example of marketing the sport event
delivering exercise bikes to retailers
holding a race for a chartiable organization
selling foods and products to a concession stand
distributing information about a NASCAR race
6
matching up corporations with events that reach their target market has a career in
sponsorship management
hospitality
sales promotion
advertising sales
7
the main difference between professional and amateur athletes is that for the professionals
closed to public
free of charge
their occupation
played for enjoyment
8
Professional sports teams benefit their surrounding community by
making seat licenses available to season ticket holder
endorsing local political candidates
hiring handlers to make sure athletes behave
attracting tourist dollars
9
Which of the following usually is a characteristic of the sport/event industry
employs only those people who play sports
manages a worldwide media network
communicates with a limited audience
provides products that are different for each consumer
10
Most sport/event products are classified as
a combination of rented and owned-goods services.
pure goods.
pure services.
a combination of goods and services.
11
Wrigley Field has earned a reputation as one of the best places to watch a MLB. This is Brand?
image extension.
image.
loyalty.
awareness.
12
Tangible objects that are useful to consumers
services
nonperishable
goods
perishable
13
A characteristic of an event is that it is produced and consumed
at the same time
in unemotional ways
during planned intervals
by the same group
14
National Collegiate Athletic Association and Professional Golfers' Association are examples
labor unions
sanctioning bodies
professional societies
trade associations
15
One characteristic of event marketing involves promoting and selling a(n)
nonperishable item
unique experience
tangible product
physical appeal
16
Which of the following usually is a characteristic of the sport/event industry
independence
achievement
adaptability
promotion
17
You are in charge of advertising. Which of the following would be your responsibility:
Buying commercial time on television
Taking ticket orders
Conducting test drives
Researching the target audience
18
Observers of an event that do not participate
person
watcher
spectator
goer
19
A baseball game broadcast on the radio is an example of
owned-goods service
sport media.
a sporting good.
a nonsport
20
What involves writing press releases and organizing news conferences for a sport organization:
Advertising
Community relations
Media relations
Promotions
21
State championship winner last year, but didn't even make the play-offs this year. Example of?
inconsistent
consistent
perishable
tangible
22
Participants that have rules and guidelines to participate in their sport
professional
organized
unorganized
amateur
