The 4 P's of marketing (look closely)

Product, Place, Price, Promotion

The 4 ways Demographics can break up a market.

Age, gender, income, ethnic background

Discretionary Income is

Money left after paying for essentials

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Marketing Chapter 2

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Questions 15

Answers

1
Involves segmenting a market by people's attitude and lifestyle choices.
Demographics
Psychographics
Product Benefits
Grographics
2
The word affluent means:
white
poor
rich
black
3
Statistics that describe a population in terms of personal characterstics
Demographics
Psychographics
Geographics
Product Benefits
4
The 4 P's of marketing (look closely)
Product, Plant, Price, Promotion
Product, Place, Price, Pineapple
Product, Place, Power, Promotion
Product, Place, Price, Promotion
5
This is the person who buys a product.
Customer
Consumer
6
This states that a business must satisfy their customers' needs and wants.
Market Segmentation
Market
Demographics
Marketing Concept
7
This is the person who USES a product
Cashier
Customer
Broker
Consumer
8
The 4 ways Demographics can break up a market.
Age, body type, income, ethnic background
Age, gender, income, hair color
Age, gender, income, ethnic background
Size, gender, income, ethnic background
9
To focus all marketing decisions on a very specific group of people who you want to reach.
Target Marketing
Dumb
Product Benefit
concept
10
Another name for the 4 P's are:
Marketing Mix
Target Market
Marketing Concept
Psychographics
11
Way to segment market by where people live.
Demographics
Product Benefits
Geographics
Psychographis
12
All potential customers who share common needs and wants and have ability to buy a product.
Segment
Demographic
Concept
Market
13
What generation do you fall into
Generation Y
Generation Z
Baby Boomers
Generation X
14
Discretionary Income is
Money left after paying for essentials
Lottery winnings
All of you money
$1,000 per month
15
The approximate age of Baby Boomers
20-30 years old
60-70 years old
Teens
40-50 years old

Marketing Chapter 2 Flashcards | StudBud