Duplicate of 1.04-1.07

Question 1

A company set up a hospitality tent near the arena. It was not a sponsor. This is _____________

Accepted Answer

ambush marketing

Question 2

What promotion element is important to a team when creating a team name, mascot & logo?

Accepted Answer

Brand awareness

Question 3

Wrigley Field has earned a reputation as one of the best places to watch a MLB game. This is

Accepted Answer

brand image

Question 4

Info on sponsorship cost, marketing opportunities, & audience appearing together is an example?

Accepted Answer

Inclusion in a sponsorship proposal

Question 5

The relationship between a sponsor and a sports entity is often described as which type?

Accepted Answer

A partnership

Question 6

A main reason that large businesses purchase the naming rights to a new facility is?

Accepted Answer

It provides exclusivity & has potential to maximize exposure

Question 7

What should be included in an event program if it is longer than four pages?

Accepted Answer

Table of contents

Question 8

Which is an example of a licensed product?

Accepted Answer

NASCAR earrings

Question 9

Which is an example of a celebrity endorsing an event simply by being associated with it?

Accepted Answer

Attending a grand opening

Question 10

Ryan loves sports & plays all year. He is very focused & wants to win. Why does he play sports?

Accepted Answer

He is very competitive by nature.

Question 11

When designing an event program for a charity event, it is important to perform which action?

Accepted Answer

Acknowledge the event sponsors

Question 12

Which is a main reason that many colleges sell the naming rights for their venues?

Accepted Answer

Help pay for construction expenses

Question 13

Sara exercises in a class to keep a healthy lifestyle & to meet friends. What motivates her?

Accepted Answer

Personal improvement and social facilitation

Question 14

Sports marketers have an advantage over other licensors in the international market because?

Accepted Answer

Sports are universally appealing.

Question 15

If Coke is the only soft-drink sponsor of a team, the role of Coke shows which type of sponsor?

Accepted Answer

Exclusive

Question 16

Which statement is true regarding sports marketing?

Accepted Answer

Use of licensed apparel is a way to create brand awareness.

Question 17

Because the outcome of a match is uncertain, many fans attending are motivated by which value?

Accepted Answer

Entertainment

Question 18

The ultimate purpose of branding in sports or event marketing is to achieve which action?

Accepted Answer

Encourage sales

Question 19

85% of ticket holders for a sports team live 2 hours away. What motivates them to buy tickets?

Accepted Answer

The geographic location of the stadium

Question 20

What is a celebrity that's paid to use a product & discuss its usefulness during a TV ad?

Accepted Answer

A testimony

Question 21

What are royalties?

Accepted Answer

A percentage of actual sales

Question 22

Jacob was motivated to run in a marathon for a record time. Which is the most likely result?

Accepted Answer

A sense of pride and accomplishment

Question 23

What are most sports or event products classified as?

Accepted Answer

A combination of goods and services

Question 24

Team-related factors that affect brand equity include which components?

Accepted Answer

Performance, coaches, and star athletes

Question 25

Which is the basis for the licensing process?

Accepted Answer

Trademarked property

Question 26

When NASCAR fans can list the sponsors of their favorite driver they are demonstrating

Accepted Answer

Brand recognition

Question 27

A team won the championship game one year & didn't make the playoffs the next. This product is

Accepted Answer

Inconsistent

Question 28

Appearing in an ad for a clothes brand while using a drink & holding a brand of equipment is?

Accepted Answer

Cross-promotion

Question 29

What might a sports team offer a business to encourage that business to sponsor an event?

Accepted Answer

Naming rights

Question 30

Athletes are often considered to be effective promoting products related to which areas?

Accepted Answer

Their sport

Duplicate of 1.04-1.07

Questions 30

Duplicate of 1.04-1.07

Questions 30