Basics Marketing Concepts

The four p's of the ______ are product, price, place, and promotion.

In marketing, _____ offered for exchange can be either goods or services.

A (n) ________occurs every time legal ownerhip of a product changes hands.

___ is the process of developing, promoting, and distributing products.

The purpose of _________ is to identify and understand customers so that a strong relationship can exist

The purpose of ____ is to identify and understand customers so that a strong long-term relationship can exist

A business should strive to satisfy a customer's needs and wants, while generating a profit for the firm is _______