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Marketing Edexcel A level recap Dec Flashcards | StudBud
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Marketing Edexcel A level recap Dec
Marketing Edexcel A level recap Dec
20 terms
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StudBud Administration
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193 plays
quiz
Flashcards
20 cards
F
Practice quiz
P
Host live
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Questions
20
Answers
1
If income tax rises then demand for most goods would
not change
shift to the left
shift to the right
increase
2
If the supply of organic foods shifts to the right
the equilibrium price will rise
the equilibrium price will fall
3
The price of a smoothie rises by 10% and sales fall 5% therefore
PED = - 0.5
PED = +0.5
PED = - 0.1
PED = - 15
4
How can you differentiate your product ?
develop a brand or USP
copy rivals products
5
The four P's of the marketing mix are product, price ........ ........
personalised, parts
place, promotion
6
T.I.C.S is an acronym for
factors affecting dogs
factors affecting society
factors affecting supply
factors affecting demand
7
A well known bubblegum producer uses predator pricing to
gain a foothold in the market
maximise profit
undercut a rival
maximise revenue
8
Skimming price strategy suits
a product with lots of Research and Development costs
a product with little Research and Development costs
9
What does USP stand for ?
unique selling point
universal serial point
unquestionable selling position
unique serial product
10
What does the E. stand for in C.E.L.T ?
environmental issues
E. Coli
entertainment
external shocks
11
Branding nuts helps to
add value
reduce cost to consumer
12
Price = £12 and sales are 40 so total revenue =
£480
£4800
£48
£52
13
C.E.L.T is an acronym for
factors affecting demand
factors affecting tartan clothing
factors affecting promotion
factors affecting supply
14
An extension strategy for cinemas
3D films
black and white movies
silent movies
bring your own popcorn
15
A product portfolio analysis looks at a firm's
filing system
range of products and their share, growth
order book
export containers used
16
No brand loyalty, little differentiation means demand is
price elastic
price inelastic
17
Which socio-economic group would have the most disposable income ?
C2
C1
D/E
A/B
18
Why income elasticity is useful
to plan for a drought
to plan for a recession
19
Which market is likely to have shorter product life cycles ?
technology
food and drink
20
A cash cow has
high market growth, low market share
low market growth, low market share
high market growth, high market share
low market growth, high market share