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C1 Section B Industry: Assassin's Creed III Liberation Flashcards | StudBud
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C1 Section B Industry: Assassin's Creed III Liberation
C1 Section B Industry: Assassin's Creed III Liberation
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Industry Revision
Flashcards
22 cards
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Questions
22
Answers
1
Who is the
Assassin's Creed
franchise published by?
Ubisoft
Sony
Activision
EA
2
How has
technological convergence
been used in the
production
of this game?
Interweaving narratives between two games
Merging of big budget game mechanics with mobile technology
Integration of touch screen controls (mobile technology)
Multiple characters to choose from other AC games
3
What makes Ubisoft a
vertically integrated
company?
It's in-house development, publishing and distribution
It's synergy with EA
It's acquisition of other game companies
4
Which studios worked on the game making it a
multi-national development
?
Ubisoft Sofia
Ubisoft San Francisco
Ubisoft Montreal
Ubisoft Paris
5
AC III Liberation
was a
spin-off
to which main title from the franchise?
Assassin's Creed III
Assassin's Creed Origins
Assassin's Creed Brotherhood
Assassin's Creed II
6
How else was the game marketed to
specialised audiences
(fans of AC or core gamers?)
Ubi collectables available on Ubi store
Free limited edition DLC for pre-sales
HD special edition available for PC and other platforms
Meet the stars competition
7
What makes Ubisoft
horizontally integrated
?
It works in synergy with other companies it does not own
It's ownership of other video game developers e.g. Red Storm
It's control of production, distribution and circulation
It has a number of subsidiaries
8
How did Ubisoft use
synergy
in the promotion of
ACIII Liberation
?
Exclusive licensing deal with Microsoft (Xbox 360)
Merchandising deal with Funko (Pop! figurines)
Exclusive licensing deal with Sony (PS Vita)
Cross-promotion with EA's Mass Effect
9
How did the
Reveal Trailer
for
ACIII Liberation
also help to boost sales of the PS Vita?
By emphasising it's affordability
Trailer featuring Vita launched at E3 (industry influencers)
AC gameplay shown through PS Vita device
10
How has
technological convergence
been used in the
distribution
of this game?
Limited release of ACIII to those who buy ACIII Liberation
Main platform game released on a hand-held device
Convergence of two titles & platforms (simultaneous release)
Exclusive ACIII content unlocked if both titles purchased
11
Ubisoft's
independent status
allows it the creative freedom to produce games which are...
Homogenised and predictable
Creative & high quality e.g. complex open world narratives
Derivative and stereotypical
Varied & adventurous e.g female protagonists
12
How has Ubisoft remained an
independent
company?
Challenging EA on purchase of Ubisoft shares
Through accepting conglomerate acquisition
Through merging with other major video game companies
By rejecting take-over attempts by conglomerate Vivendi
13
How does Ubisoft use
vertical integration
to maximise profit?
Owns it's own music label
Owns its own publishing arm
Owns it's own digital distribution platforms Uplay& Ubistore
Owns it's own development studios e.g. Ubisoft Montreal
14
How was the game first
announced
?
Through gaming blogs and forums
At E3 (Electronic Entertainment Expo)
On youtube
On twitter
15
How was the Ubisoft
youtube channel
utilised in the marketing of
ACIII Liberation
?
Character 360s
Audience testimonials
Trailers & Sample Gameplay
Developer Diaries & Inside AC Episodes
16
How has Ubi used
diversification
to reach new audiences with the release of
ACIII Liberation
?
Franchise update with ready-made audience
Release of game for PS3
Using a tried and tested formula
Console game made for a hand-held device (mobile market)
17
What was
ACIII Liberation
the first game in the franchise to include?
A female protagonist
DLC
A historical narrative
A PS Vita only release
18
How can Ubisoft be seen to be driven by the
logic of profit and power
(Curran & Seaton)?
It's independently owned
Vertically and horizontally integrated business model
It franchises it's games
It generally makes losses on it's games
19
How does Ubisoft use
horizontal integration
to maximise profit?
Increases market share through acquisition of competitors
Acquires studios specialising in other genres
Through control of in-house marketing and distribution
Through cross-media promotion
20
What did the
Extended Reveal Trailer
include as a mark of quality?
Industry accolades and critical acclaim
Sales figures of previous AC games
Studio emblem
Star names
21
How did the
Extended Reveal trailer
help to appeal to a
female
audience?
Features the crystal white PS Vita
Music with female vocalist
Romantic narrative arc
22
What is the function of an
Official Story Trailer
?
To tell the whole story
Emphasises cinematic quality
To showcase gameplay capabilities
Narrative enigmas and character introduction
