For high involvement product purchases, consumers are likely to:

Develop a high degree of product knowledge

A research plan can be developed once:

the specific research question have been agreed upon

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Marketing Management Test#1 Review Chapters 2-4

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Questions 14

Answers

1
Secondary Data is:
Gathered from limited resources
Available for very specific research topics
An expensive way to collect data
Data that has been previously collected for other purposes
2
Buying routinely from the same supplier you have used in the past for the same items:
Modified purchase
Straight rebuy
Modified rebuy
New task purchase
3
Marketing to producers and intermediates is:
Test marketing
affiliate marketing
Business-to-business marketing
Internal marketing
4
The last stage of the organizational buying process?
Need Assessment
Post purchase Evaluation
Purchase Activities
Vendor Analysis
5
This purchase would require extensive decision making:
Purchasing a car
Purchasing gum
Purchasing Starbucks
Purchasing a toothbrush in a hotel gift shop
6
Desire to become everything one is capable of becoming:
Belongingness and love needs
Self-actualization needs
Esteem needs
Physiological needs
7
Which is not part of the Market Research Process:
Preview of the research
Prep of the research report
Plan of the research
Performance of the research
8
Being a Leader is NOT about being in Front
True
False
9
Primary Data is:
Data collected by the Government
Data collected by data providers
Data previously collected for other research
Data collected for a specific research problem
10
For high involvement product purchases, consumers are likely to:
Obtain a high degree of disengagement
Have low awareness of the product features
Receive a low level of reference group influence
Develop a high degree of product knowledge
11
Research method that typically involves a discussion among a small number of people:
Observational Research
Long personal interview
Focus Group
Projective techniques
12
Primary reference groups include:
College fraternity members
Public figures
Members if a professional association
Family and close friends
13
A research plan can be developed once:
data source has been chosen
the specific research question have been agreed upon
research data has been collected
the research data has been evaluated
14
The 1st stage of the organizational buying process:
Purchase activity
Organizational Need
Vendor analysis
Post purchase evaluation

Marketing Management Test#1 Review Chapters 2-4 Flashcards | StudBud

Marketing Management Test#1 Review Chapters 2-4

14 termsStudBud Administration56 plays

Marketing Management Test#1 Review Chapters 2-4

Flashcards14 cardsFPractice quizPHost liveL

Questions 14

Answers

1
Secondary Data is:
Gathered from limited resources
Available for very specific research topics
An expensive way to collect data
Data that has been previously collected for other purposes
2
Buying routinely from the same supplier you have used in the past for the same items:
Modified purchase
Straight rebuy
Modified rebuy
New task purchase
3
Marketing to producers and intermediates is:
Test marketing
affiliate marketing
Business-to-business marketing
Internal marketing
4
The last stage of the organizational buying process?
Need Assessment
Post purchase Evaluation
Purchase Activities
Vendor Analysis
5
This purchase would require extensive decision making:
Purchasing a car
Purchasing gum
Purchasing Starbucks
Purchasing a toothbrush in a hotel gift shop
6
Desire to become everything one is capable of becoming:
Belongingness and love needs
Self-actualization needs
Esteem needs
Physiological needs
7
Which is not part of the Market Research Process:
Preview of the research
Prep of the research report
Plan of the research
Performance of the research
8
Being a Leader is NOT about being in Front
True
False
9
Primary Data is:
Data collected by the Government
Data collected by data providers
Data previously collected for other research
Data collected for a specific research problem
10
For high involvement product purchases, consumers are likely to:
Obtain a high degree of disengagement
Have low awareness of the product features
Receive a low level of reference group influence
Develop a high degree of product knowledge
11
Research method that typically involves a discussion among a small number of people:
Observational Research
Long personal interview
Focus Group
Projective techniques
12
Primary reference groups include:
College fraternity members
Public figures
Members if a professional association
Family and close friends
13
A research plan can be developed once:
data source has been chosen
the specific research question have been agreed upon
research data has been collected
the research data has been evaluated
14
The 1st stage of the organizational buying process:
Purchase activity
Organizational Need
Vendor analysis
Post purchase evaluation