Unit 3: "The Fashion Movement"

The 4th stage; the highest level of fashion is accepted and reaches saturation

Individuals or trendsetters who are the first to wear new styles

The beginning stage; new styles, colors or textures are introduced

The movement of fashion starts with consumers on lower-income levels and then moves to consumers with higher incomes.

Fashions are made to become unfashionable...

Fashion takes a while to complete the fashion cycle with acceptance or decline stage being slow

Fashions are popular for a brief period of time and usually lasts for only one season

The Fashion Business is not in a constant sate of Change

The ongoing rise, peak, and fall in popularity of specific styles

The end of the fashion cycle; styles are totally undesirable

The 3rd stage; fashion is the height of popularity

The direction that a fashion is moving

Individuals who are the last to adopt the latest styles

The movement of fashion starts at the top with consumers of higher socioeconomic status then moves down to the public.

Individuals or social groups who wear fashion looks only when they become firmly accepted by society

Ongoing change in what is considered to be fashionable

Rejection of used fashoins in favor of newer ones.

The 2nd stage of the Fashion Cycle; the consumer interests grow and fashion is accepted by more people

An illustration of the introduction, rise, peak, decline and obsolescence stages of the fashion cycle

Fashion acceptance begins among several socioeconomic classes at the same time, because there are leaders in all groups.