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Marketing Essentials
Marketing Essentials
30 terms
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StudBud Administration
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25 plays
Test your knowledge on key concepts and strategies in the world of marketing
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
Best channel for marketing to teens?
Social media
Classical radio
Newspaper ads
Business TV
2
Which is NOT a marketing function?
Creating awareness
Developing pricing
Distributing products
Controlling finances
3
Focus for luxury brand?
Reduce awareness
Lowest prices
High-end image
Dollar stores
4
Limited-time discount strategy?
Psychological pricing
Viral marketing
Influencer marketing
Public relations
5
Which is a demographic factor?
Social media usage
Product packaging
Age and income
Personal values
6
Which company uses storytelling?
Security company
Coca-Cola
Local grocery
Government agency
7
True or false: Branding prevents competitors from advertising
False
True
8
Which is NOT part of brand identity?
Logo
Tagline
Brand story
Employee salaries
9
What is the main goal of marketing?
Convince unnecessary buys
Eliminate competitors
Satisfy needs, loyalty
Most expensive products
10
Company known for storytelling?
Security company
Coca-Cola
Local grocery
Government agency
11
Main goal of a tagline?
Increase costs
Company history
Memorability
List services
12
Which is NOT a marketing strategy?
Guerrilla marketing
Traditional marketing
Direct mail marketing
Influencer marketing
13
Which is an example of digital marketing?
Billboard ad
Social media ad
TV commercial
Newspaper ad
14
Role of a tagline?
Increase costs
Company history
Memorability
List services
15
Which is NOT a pitch component?
Target market
Enthusiasm
Hiding weaknesses
Marketing plan
16
Which is NOT a marketing strategy?
Traditional marketing
Direct mail marketing
Guerrilla marketing
Influencer marketing
17
What is a target market?
Ad viewers
Highest-priced products
Any store visitor
Most likely buyers
18
A buyer persona is a CEO
False
True
19
Product placement is only for online businesses
True
False
20
Why is branding important?
No product changes
Recognition and loyalty
No competitor ads
Lowest prices
21
Branding prevents competitors from advertising
False
True
22
Best strategy for new energy drink?
Sports sponsorships
Medical journals
Senior websites
Cooking shows
23
What is the role of a tagline?
Memorability
Increase costs
Company history
List services
24
Example of digital marketing?
Billboard ad
TV commercial
Newspaper ad
Social media ad
25
What do investors want in a pitch?
No marketing strategy
Clear model, profit
Confusing product
No competitors
26
Build strong brand loyalty?
Unpredictable prices
Quality, service
Avoid customers
Change logo
27
What are the 4 Ps of marketing?
Product, People, Promotion, Price
Product, Planning, Placement, Pricing
Price, Product, Place, Promotion
People, Place, Profit, Promotion
28
Main goal of marketing?
Expensive products
Satisfy needs, loyalty
Eliminate competitors
Convince unnecessary buys
29
Example of digital marketing?
TV commercial
Billboard ad
Social media ad
Newspaper ad
30
Influencer marketing involves paying influencers
True
False
