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Duplicate of Advertising Terms - review Flashcards | StudBud
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Duplicate of Advertising Terms - review
Duplicate of Advertising Terms - review
18 terms
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StudBud Administration
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21 plays
Review of terms used in advertising
Flashcards
18 cards
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Practice quiz
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Questions
18
Answers
1
Ideas/thoughts about a group of people that all members of that group are the same is...
images
stereotype
product
billboard
2
A large sign, usually outdoors, used for advertising is...
commercial
consumer
billboard
product
3
Something that attracts attention is...
eye-catcher
brand name
endorsement
testimonial
4
The name of a company is...
endorsement
brand name
sponsorship
billboard
5
The group of people at whom advertisements are aimed is...
commercial
target audience
statistic
images
6
An attempt to persuade the reader by using a famous person to promote a product or idea is...
commercial
advertisement
billboard
endorsement
7
The catchy phrase or words that identify a product or company is...
brand name
slogan
logo
statistics
8
When a celebrity or respected individual serves as a regular promoter of the product it is...
eye-catcher
target audience
spokesperson
product
9
The item that is being sold is...
product
logo
billboard
testimonial
10
An advertisement on television, radio, or at the cinema is...
commercial
stereotype
brand name
target audience
11
When a business pays to gets its name used in connection with something popular it is...
sponsorship
stereotype
brand name
consumer
12
An attempt to persuade the reader by using a credible person to promote a product or idea is...
eye-catcher
testimonial
billboard
consumer
13
Numerical facts or data that are used to impress the consumer are...
product
images
endorsement
statistics
14
Ads cost the most money during...
The Superbowl
The World Series
Spongebob Squarepants
The Olympics
15
Anyone who buys a product is...
product
spokesperson
brand name
consumer
16
A picture/symbol that identifies a product or company is...
logo
slogan
endorsement
product
17
communication which tries to persuade people to buy a product is...
advertisement
images
name brand
spokesperson
18
The pictures in an advertisement are...
billboards
images
statistics
commercials