Chapter 1-4 Review

A summary tool for an organization’s situation analysis is referred to as (a) __________.

Marketing seeks to discover and __________ the needs and wants of prospective customers

A road map for the marketing activities of an organization for a specified future time period.

__________ convert an organization’s mission and business into long- and short-term targets.

All of the following constitute the “4 Ps” of the marketing mix EXCEPT:

Marketing discovers consumer needs by

All of the following are economic indicators except

The third step of the planning phase of the strategic marketing process is the __________.

The activity for creating, communicating, delivering, and exchanging offerings is known as

If Ben & Jerry’s starts selling children’s clothing in Brazil, this would be an example of

The demographic characteristics of the population and its culture are referred to as

Social responsibility includes all the following concepts EXCEPT:

Legislation that prohibits price-fixing is an example of ________ forces.

The moral principles and values that govern the actions and decisions of an individual

The form of competition in which there are many sellers and they each have a similar product is

Laws refer to

The process of continually acquiring information to identify potential trends is known as

An organization’s foundation includes which of the following?

The__________ element of the marketing mix includes features and packaging.

Product development refers to the marketing strategy of

Market penetration refers to the marketing strategy of

The marketing strategy to sell current products to new markets is referred to as __________

A __________ is a plan that integrates the marketing mix to provide a good or service.

All of the following are examples of products or services that satisfy a consumer need EXCEPT:

Which of the following is NOT an environmental force?