Does the Marketing Mix apply to Business to Business companies

You need to apply all elements but emphasis may change

What are the four elements of the Marketing Mix?

Product, Price, Place and Promotion

Do you need to take into account all elements of the Marketing Mix

Yes - all elements are equally important

Do 'Not for Profit' organisations such as charities need to use Marketing techniques

Yes, they face competition & need to maximise their efforts

The Promotions element of the Marketing Mix means

Any tool that is available to communicate to the customer

Product in the Marketing Mix is...?

Tangible Product or Service offered for sale

You need to take into account different factors such as.......

Finance, Technology, Research, Product, Market Competition

Price in the Marketing Mix is about?

The Price, the perceived value and the benefits

Last but not least.....Do companies keep the same product name in each country they sell in

Yes - A true international brand is generally the same name

The objective of the Marketing Mix is to ensure that the Target Market is effectively reached

Yes - this maximises sales and minimises costs

The extended Marketing Mix is.........

Service focused but consideration is needed for Products too

What is the biggest influence for Marketing for a small business

Finance - what money they have available

Do you need to have a different strategy for marketing in different countries?

Yes - different cultures need different approaches

studbud

Introduction to the Marketing Mix

15 termsStudBud Administration123 plays

Introduce the basic concepts of the Marketing Mix

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
Does the Marketing Mix apply to Business to Business companies
No - there is no need to market their products/services
Having the right contacts is all you need
You need to apply all elements but emphasis may change
You just need to use personal selling in the B2B market
2
What are the four elements of the Marketing Mix?
Price, Product, Place and People
Product, Price, Place and Promotion
Promotion, Process, Physical Evidence and People
Price, Product, Physical Evidence and People
3
Do you need to take into account all elements of the Marketing Mix
No - it depends on the product or service
Yes and No - some elements are more important than others
No - you can concentrate on one element if you like
Yes - all elements are equally important
4
Do 'Not for Profit' organisations such as charities need to use Marketing techniques
No - charities don't need to market themselves
Yes, they face competition & need to maximise their efforts
No - they should spend all income on the causes they support
Yes but spend as little as possible
5
The Promotions element of the Marketing Mix means
Advertising and Promotion
Advertising, Promotion, PR and direct Marketing
Advertising, Promotion and Public Relations
Any tool that is available to communicate to the customer
6
Product in the Marketing Mix is...?
Tangible Product or Service offered for sale
The Product and only the product
The Product and the Service offered
The Product and/or the Service offered
7
You need to take into account different factors such as.......
Competition and Market Position
Finance - Money is the only factor to take into account
Just the type of Product
Finance, Technology, Research, Product, Market Competition
8
The Place element of the Marketing Mix means.....
All of these
Ensuring that a product is available to a customer
Ensuring that a product is distributed to a customer
The way that goods and services are moved from to customer
9
Price in the Marketing Mix is about?
The price that is charged and nothing else
The Price, the perceived value and the benefits
The price that is charged and the perceived value
The different prices that are charged
10
Last but not least.....Do companies keep the same product name in each country they sell in
Sometimes - it depends on the country
Yes - A true international brand is generally the same name
No - different names all the time according to the country
Yes of course - why shouldn't they
11
The objective of the Marketing Mix is to ensure that the Target Market is effectively reached
No - the marketing mix is not needed for some companies
Yes - whatever type of company you need the Marketing mix
Yes - this maximises sales and minimises costs
No - Any advertising and promotion will reach customers
12
The extended Marketing Mix is.........
Service focused but consideration is needed for Products too
Only relevant for the Service Industry
A waste of time
Not needed at all
13
What is the biggest influence for Marketing for a small business
Finance - what money they have available
Small businesses don't need marketing
Knowledge of the owner of the company
Knowledge of social media is the only thing needed
14
Do you need to have a different strategy for marketing in different countries?
No - Products don't change so marketing also doesn't change
Yes - different cultures need different approaches
Yes - just different language needed
No - it a product and it is understood anywhere you go
15
FMCG means
Feature Means Consumer Greed
Fast Moving Creative Goods
Fast Moving Customer Goods
Fast Moving Consumer Goods

Introduction to the Marketing Mix Flashcards | StudBud