Exam 3 Review - MKTG 3351

Supply chain jobs that we discussed in class include...

All are product characteristics that influence the rate of adoption except...

In class, I mentioned that I worked at ____ when we talked about the Retailing Mix.

Early adopters are more likely to be opinion leaders because of their close affiliation with groups.

The late majority and the early majority each represent 34% of customers in the diffusion of innovation.

Buyer considerations for supply chain managers include

Which of the following is an example of a service provider?

Distribution strategies for service organizations must focus on all of the following except ________.

Profits are usually low during the growth stage of the product lifecycle.

A laggard might purchase a product when it is in the _____ stage of the Product Lifecycle.

Gap 1 describes the gap between what customers want and what managers think they want.

The Rainforest Cafe has a unique presentation because of visual factors and sound.

_________ is important because many services involve ongoing interaction between the service organization and customer

All of the following are service components that customers use to evaluate SERVQUAL (service quality) except:

Retailers are downstream from Wholesalers

The Retailing Mix adds 2 Ps to the Promotion mix. What are the 2 new Ps?

Innovators are the first 2.5% to try a new product.

Covid caused several supply chain issues, motivating businesses to adopt an agile supply chain strategy.

What is the last stage in the new product development process?

The introductory stage of the product life cycle is usually high cost because...

In the growth stage of the product lifecycle, there is aggressive brand advertising.

a retail business for which the operator is granted a license to operate under the brand name of a larger brand

The gap between what a customer is told the company provides and what the customer is given is...

In the growth stage of the Product Lifecycle, marketing is focused on persuasion.

Nonprofit organization pricing objectives are highly concerned with profits.

What group is most beneficial for businesses to target?

Which of the following is not a way that services differ from products?

Which of the following are true about a nonprofit's market?

Standardized services are more efficient and cost less.

The most prominent difference separating intermediaries is whether they take title to the product.

The introductory stage of the product lifecycle has a high success rate.

_______ facilitate the sales of products downstream by representing the interests of retailers

In the decline stage of the product lifecycle...

_______ carry a deeper but narrower assortment of merchandise within a single category of interest.

_______ takes place when the service is directed at a customer.