Milady Chapter 10 The Beauty Business

According to the Professional Beauty Association (PBA), the TOP 3 ways that clients find a provider include all EXCEPT

The ___ portion of a business plan should outline the research obtained regarding the clients your business will target.

As the proud owner of a new spa in your community, which effort will you want to focus on the MOST?

A high-end spa that provides services to 100s of clients every week, which is MOST likely the biggest, monthly expense?

Which of the following is the only way to guarantee that you will stay in business?

If your boss tells you that you should have a keen BUSINESS knowledge of the industry, what is MOST likely the reason?

_________ are essential benchmarks that, once achieved, help you to realize your mission and your vision.

If you have had it w/ your personnel, which of the following are you having problems with?

If you are working on a description of the key strategic influences of your business & services, what are you working on

The MOST important question to ask yourself when creating your brand identity is: _________

If you are an owner of a salon or spa which of the following is TRUE?

_________ is built into most booth rental agreements.

If you have been considering opening your own spa & you do everything in the right order, which will be your first goal?

Which would you MOST likely tell your friend if he asked you what the advantages are of operating your booth rental?

A _________ is MOST likely to raise capital by offering shares of stock to stockholders.

The best vehicle for others to promote you and your business via viral marketing is _________.

It is MOST likely to take you roughly _________ to determine and complete all of the aspects of starting your business.

Who are your personnel?

Which of the following is a realistic benchmark for the net profit of a salon, spa, or barbershop in the United States?

Which of the following is considered to be the modern version of word of mouth?

To become a successful entrepreneur, the LEAST important ingredient is _________.

Adding services and retail sales to your service tickets means _________ for your business.

Which of the following is the most important reason to create incentives in the form of money/prizes for your employees?

Which BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?

If a client calls to book an appointment w/ a specific professional, but that person is off the day requested,you should

What is marketing?

You will need to purchase insurance when you open your own business because _________.

_________ should be your primary concern when planning the best physical layout for the type of business you envision.

The _________ portion of your business plan should include a description of how the business will run administratively.

What will you want to base your business location on?

What is the key duty of the receptionist?

Taking pride in running a spa effectively & sharing profits w/ those who work for you, which are you least likely to do?

Booth rental is best for beauty and wellness professionals who _________.