A good indication that you may be making an unethical choice is if you

make excuses to justify your behavior

What should the first section of an executive summary contain?

A statement of the report's purpose

What does a businessperson need to do when preparing for an upcoming negotiation?

Analyze the other person's position

An important aspect of fulfilling a company's brand promise is to

use touch points to create positive customer experiences.

Contact the customer and ask him/her what color s/he wants

Which of the following are characteristics of effective business information

Usable, accurate, and retrievable

A critical aspect of financial planning involves

saving money for unexpected situations

streamline communication between buyers and sellers.

One way to demonstrate active listening is by

taking steps to minimize barriers.

improve their relationships with friends.

An important aspect of a business's production efforts is

obtaining the necessary resources

Which of the following situations best demonstrates why businesses should retain their records:

A business is planning to sell out to another company

Buy higher quantities of the sale items in a timely manner

Which of the following is an unethical practice in relation to marketing-information management

Using spyware computer programs

Chloe "Take the break! if the project completed on time. :)"

When participating in a project-status meeting, it is important for a participant to

be prepared to provide an update

Effective note-taking involves summarizing key concepts in ways that

are meaningful to the note-taker.

Consumers may be prompted to increase their spending when

the government implements expansionary monetary policies.

Why is it important for a business to clearly communicate its budget to employees?

employees are aware of their effect on the business's profit

conducting exploratory research.

keep the information to herself + not say anything to anyone

When developing a sampling plan for a marketing research project a business must first

gathering primary marketing data.

It is often best for a business to use an exclusive distribution pattern when it

needs to maintain tight control over a product.

Which of the following questions does a well-written marketing-research brief answer:

What is the purpose of the research?

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MARKETING CLUSTER EXAM

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Questions 60

Answers

1
A good indication that you may be making an unethical choice is if you
attempt to be objective
disagree with the rules.
maintain confidential information. B
make excuses to justify your behavior
2
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discourage innovation
decrease channel reliability.
increase customers' choices.
encourage high tariffs.
3
What should the first section of an executive summary contain?
A letter of authorization
A statement of the report's purpose
A recommended course of action
An acknowledgement of the report's sponsors
4
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Price
Place
Product
Promotion
5
What does a businessperson need to do when preparing for an upcoming negotiation?
Develop a strategy that avoids conflict
Embrace an all or nothing attitude
Analyze the other person's position
Adopt an aggressive negotiating style
6
What component is important to include in all types of inquiry letters?
Project specifications
Attention-getting title
Personal qualifications
Contact information
7
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Volume-tracking scanner
Statistical survey
Photographic scanner
E-mail survey
8
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Limited preparation
Cost effectiveness
Moderator objectivity
Discussion relevance
9
Which one is an example of a secondary source of data that a business can obtain internally
Government website
Magazine article
Trade journal
Sales report
10
An important aspect of fulfilling a company's brand promise is to
Make different trade character for different market segments
establish different policies for different type of customer
change the company's slogan on a regular basis.
use touch points to create positive customer experiences.
11
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Select the color based on the most available in stock
E-mail the customer to advise that the order is incomplete
Have the warehouse staff ship one in each color
Contact the customer and ask him/her what color s/he wants
12
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Video camera
Computer-disk player
Global-orientation system
Fax machine
13
Which of the following are characteristics of effective business information
Current, simple, and accessible
Applicable, historical, and complete
Organized, complex, and superficial
Usable, accurate, and retrievable
14
A critical aspect of financial planning involves
obtaining several credit cards.
setting broad financial goals.
saving money for unexpected situations
investing money in high-risk securities.
15
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ensure that product quality standards are achieved.
allow sellers to track the transportation route of orders.
provide buyers with a greater selection of goods and service
streamline communication between buyers and sellers.
16
When evaluating the wording of a survey, the editor should make sure that each question contain
clear, technical terms.
simple words without jargon
vocabulary with dual meanings.
impressive but vague language.
17
One way to demonstrate active listening is by
interrupting the speaker to ask questions
taking steps to minimize barriers.
concentrating only on the points that you want to hear.
focusing your attention on distractions.
18
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Median
Average
Range
Mode
19
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timed reply.
instant message.
autoresponder.
mechanical reaction.
20
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demographics
psychographics
behavior
geographics
21
A business should strive to keep its cash conversion cycle as short as possible so it
can increase its profit margin.
has cash available to use.
can earn dividends.
has fewer liquid assets
22
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apply their talents where they are best used
improve their relationships with friends.
change their personalities.
eliminate conflict.
23
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legislative body.
lobbying group.
regulatory agency.
watchdog corporation.
24
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Test marketing
Internet survey
Field experiment
Face-to-face interviews
25
A jurisdiction's judicial system strives to treat all parties fairly by
implementing flexible laws.
developing contracts.
following legal procedure.
interrogating witnesses.
26
An important aspect of a business's production efforts is
developing compensation policies.
obtaining the necessary resources
scheduling a sales promotion.
identifying financing options
27
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Database
Instant messaging
Procurement
Call tracking
28
Which of the following situations best demonstrates why businesses should retain their records:
is planning to send anniversary cards to employees.
A business is planning to sell out to another company
is planning to send press releases to the local newspaper.
A business is planning to use webinars for employee training
29
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Pricing
Channel Management
Product/Service Management
Promotion
30
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Hire additional warehouse staff for the duration of the sale
Change the distribution strategy from selective to intensive
Buy higher quantities of the sale items in a timely manner
Send copies of the promotional literature to them
31
Which of the following is an unethical practice in relation to marketing-information management
Implementing opt-in and opt-out e-mail policies
Obtaining a customer's personal data
Summarizing statistical data in an unusual format
Using spyware computer programs
32
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Chloe "Take the break! if the project completed on time. :)"
Jack said, "If we turn in late, we will receive bad grade."
Ryan said, "Y'all aren't professional I will do by myself."
To ease the tension in the group, Tyler starts to dance.
33
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Testing new products
Monitoring competitors
Losing market share
Declining inflation
34
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multitasking
multiprocessing
Rising inflation rate
multithreading
35
An apartment building is an example of a(n) __________ investment
realistic
domestic
ownership
lending
36
When participating in a project-status meeting, it is important for a participant to
provide information about new company policies.
take notes for the group.
be prepared to provide an update
monopolize the conversation
37
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Rising inflation rate
Falling interest rates
Declining unemployment
Increasing GDP
38
Effective note-taking involves summarizing key concepts in ways that
reflect proper punctuation and grammar.
make sense to the speaker.
include personal opinion and bias.
are meaningful to the note-taker.
39
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donated
support
perishable
tangible
40
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C
A
B
D
41
What is the first thing you need to do when you want to persuade others to take certain action?
Understand your audience
Express a need or want
Communicate clearly
State your case
42
Which of this is a situation in which horizontal conflict may occur among channel member
Direct selling
Franchisor restrictions on franchisees
Scrambled merchandising
Chargebacks
43
Consumers may be prompted to increase their spending when
businesses purchase fewer raw materials.
the government implements expansionary monetary policies.
unemployment rates steadily increase over an extended period
their confidence levels in the health of the economy decline
44
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high, low
low, low
high, high
low, high
45
Why is it important for a business to clearly communicate its budget to employees?
So employees know when they should work overtime
employees need to know when they need to adjust the budget
business is legally required to disclose financial info
employees are aware of their effect on the business's profit
46
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conducting exploratory research.
selecting a survey format
analyzing the sampling error.
gathering primary marketing data.
47
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Tell her supervisor that Abby is unhappy to her job
Promise Kyle that she will not tell anyone about this
Call the police
keep the information to herself + not say anything to anyone
48
When developing a sampling plan for a marketing research project a business must first
gathering primary marketing data.
analyzing the sampling error.
selecting a survey format
conducting exploratory research.
49
A primary reason that businesses expand their operations in foreign countries is to
eliminate tax obligations.
promote environmental issues.
condense their market shares.
increase revenues.
50
It is often best for a business to use an exclusive distribution pattern when it
wants the product to be available in all possible locations.
chooses to eliminate intermediaries.
needs to maintain tight control over a product.
prefers to have its intermediaries promote the product.
51
Which of the following questions does a well-written marketing-research brief answer:
What is the purpose of the research?
Why are sales decreasing?
Did we achieve the desired outcome?
Can we effectively enter a new market?
52
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Order accuracy
Accounting methods
Invoice number
Business plan
53
Which of the following is an important aspect of a business's operations function:
Providing access to information
Locating potential customers
Hiring qualified employees
Establishing efficient processes
54
A primary reason that businesses expand their operations in foreign countries is to
eliminate tax obligations.
increase revenues.
promote environmental issues.
condense their market shares.
55
Which of the following statements is true about the timeliness of research information:
C
D
B
A
56
What is a potential benefit to an employee who demonstrates initiative on the job?
Decreased job responsibilities
More advancement opportunities
Fewer performance reviews
Increased emotional intelligence
57
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Eliminates the need to install alarms
Prevents armed robberies
Reduces the risk of extortion
Discourages attempted burglaries
58
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Sampling
Response
Recording
Measurement
59
A little long?
SWOT analysis
Promotional plan
Financial statement
Marketing mix
60
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training
recruiting
sales-promotion
compliance

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