SEM I -1.06 A (PM 139)

Question 1

Target pays a fee to the WBNA to have some of its players come to the store for an autograph-signing session. This is-

Accepted Answer

sponsorship.

Question 2

Which of the following is the biggest risk for licensees:

Accepted Answer

The nature of the licensing agreement

Question 3

Which type of sports team sells the most licensed products?

Accepted Answer

Winning teams

Question 4

Collegiate athletic departments use their licensing income to

Accepted Answer

build up scholarship funds.

Question 5

The basis for the licensing process is

Accepted Answer

trademarked property.

Question 6

Gatorade pays a fee to Michael Jordan to appear in its television commercials. This is an example of

Accepted Answer

endorsement.

Question 7

What type of business strategy is licensing for a licensor?

Accepted Answer

Low risk

Question 8

Which of the following is a licensee:

Accepted Answer

Nintendo

Question 9

Sport marketers have an advantage over all other types of licensors in the international marketplace because

Accepted Answer

sports are universally appealing.

Question 10

Which of the following is an example of a licensed product:

Accepted Answer

NASCAR earrings

Question 11

What are royalties?

Accepted Answer

A percentage of actual sales

Question 12

Which aspect of licensing has changed the most in recent years due to technology?

Accepted Answer

Retail opportunities

Question 13

The biggest risk for licensors is loss of control over

Accepted Answer

the marketing process.

Question 14

Why do licensed sport products get the best shelf space in stores?

Accepted Answer

The products are in high demand.

Question 15

A company that manufactures products using trademarked property is known as a

Accepted Answer

licensee.

Question 16

Which of the following is an advantage for both licensors and licensees:

Accepted Answer

Brand building

Question 17

Which of the following is an example of branded merchandise:

Accepted Answer

Nike sweatshirt

Question 18

The fee a licensee pays up front to use trademarked property is called a(n)

Accepted Answer

guarantee.

Question 19

Which of the following companies is a licensor that holds the rights to trademarked property:

Accepted Answer

The New York Yankees

Question 20

The main benefit of being a licensor is

Accepted Answer

profits.

Questions 20