Review of Topic 1

Which of these is NOT an area covered by the 10 Principles of the UN Global Compact?

The marketing definition provided by the European Marketing Academy (EMAC) was written by Professor Gronroos.

Which of these is NOT a Distributive 'Norm' as identified by Forsyth (2006)?

Who said "the welfare of a nation can scarcely be inferred from a measurement of national income as defined by the GDP”?

Smith's view of markets is as a 'means to an end', and the aim is:

Which of these is NOT a reason that Zak (2011) argues that markets need to be moral to work well?

What animal is used as an illustration of co-operative behaviour for the common good?

Who said: 'the social responsibility of business is to make money for shareholders....'?

Eberlain(2019) describes 'governance gap' - inability of institutional developments to keep pace with the rate of change

Marketing should always give Consumers what they want.

Forsyth (2006) defines distributive justice as the perceived fairness of how rewards and costs are shared.

In Heidi Cohen's blog she illustrates how many definitions of marketing?

What is the reason given for the possible reduction of morality in markets?

Carroll's CSR Pyramid has 4 levels of responsibility, which of these is NOT one of them?

In the AMA (2004) definition 'marketing' is described as:

Which of these concepts, taken from a statement of Adam Smith, is used to justify no place for morals in markets?