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FUNBUS Week 1 - Short Activity Flashcards | StudBud
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FUNBUS Week 1 - Short Activity
FUNBUS Week 1 - Short Activity
10 terms
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StudBud Administration
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FUNBUS Week 1 - Short Activity
Flashcards
10 cards
F
Practice quiz
P
Host live
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Questions
10
Answers
1
Relates to activities used to inform individuals or groups about the organization and its products.
Distribution Variable
Promotion Variable
Price Variable
Product Variable
2
The essence of marketing is to develop _____ from which both customers and marketers benefit.
exchange gift
satisfying exchanges
satisfied exchanging
foreign exchange
3
Marketers refer to these activities – product, pricing, distribution, and promotion as:
Marketing Mix
Marketing Power
Marketing Moves
Marketing Strategy
4
Which TV commercial did I show you as an example for a great Promotion Variable?
Toblerone
Kitkat
Pepsi
Coca-Cola
5
Is an application of human and mechanical efforts people or objects to provide intangible benefits to customers.
Idea
Good
Service
Human Touch
6
Is the essential professional community for marketers in the United States of America
AMA Computer College
America's Marketers Association
American Market Association
American Marketing Association
7
Understanding and satisfying customer needs through products, promotions, and relationships.
Marketing
Promotion
8
Organizations generally focus their marketing efforts on specific group of customers is called:
Facebook Marketplace
Target Market
Obtainable Market
Product Market
9
To satisfy customers, products must be available at the right time and in convenient locations. This is called:
Product Variable
Distribution Variable
Promotion Variable
Price Variable
10
Include concepts, philosophies, images, and issues
Ideas
Service
Philosophy
Good