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Junior S2 Review Flashcards | StudBud
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Junior S2 Review
Junior S2 Review
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Questions
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Answers
1
Which element of Bain's Value Pyramid increases customer loyalty the MOST?
Social Impact
Functional
Emotional
Life-Chaning
2
All of the following are true about communicators who use persuasive messages except:
The communicator must consider what they say and how they say it
The communicator may use tools to help determine the best techniques
The message should be compelling & memorable while using evidence and logic
The communicator should use whatever necessary to influence stakeholders
3
In commercials, an automobile manufacturing brand references its products as “Made in America”. This is an example of:
Social Proof
Unity
Reciprocity
Scarcity
4
What is the date of Market Expo?
2/28
4/1
2/14
3/12
5
Which element of Bain's Value Pyramid increases customer loyalty the LEAST?
Life-Chaning
Emotional
Social Impact
Functional
6
A coffee shop wants customers to frequent their business, so they offer a loyalty program. This is an example of:
Consistency
Social Proof
Unity
Reciprocity
7
Businesses can add value to a product or service by:
Increasing their profits and reinvesting into the company
Identifying ways to improve the product with the customer in mind
Using logic, data, research, and intiution to reasearch a problem
Experimenting to find ways to reduce waste and lower costs
8
An insurance company places famous athletes in their commercials to influence customers. This is an example of:
Scarcity
Reciprocity
Social Proof
Liking
9
What describes what a person believes a product or service is worth.
Value
Price
Cost
Profit Margin
10
Communicators must be ethical when attempting to influence others because:
Sales will decrease if companies are not applying principles ethically
It's important for the audience not to feel manipulated or controlled
Only ethical brands are sold in stores and online
The most effective means of communication are the most ethical
