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COMM 101 Unit 2 Review Flashcards | StudBud
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COMM 101 Unit 2 Review
COMM 101 Unit 2 Review
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COMM101/Review/Unit 2
Flashcards
35 cards
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Practice quiz
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Host live
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Questions
35
Answers
1
Which type of journalism turns news consumers as producers?
Citizen
Interpretive
Public
Alternative
2
The many groups, organizations or collective with whom individuals may have a relationship with
Social groups
Privates
Publics
Non traditional groups
3
The trend to make books cheaper to print and easier to transport is unlikely to continue.
False
True
4
For the last 20 years, book sales
Have dramatically fallen
Have steadily risen a percent or two each year
None of the above
Have occasionally risen a percent or two & dropped the next year
5
Music does not educate people; especially the youth, because they repeatedly listening to the same song.
True
False
6
Independent labels produce 66% of the recorded music, but only
20
25
10
15
7
The total amount of space available after advertising space has been blacked out, and typically, occurs in a paper.
True
False
8
Balance occurs when reporting on all relevant sides, while objectivity occurs when reporting on a broad range of topics.
False
True
9
Which journalist set the standard for television journalism in the late 1940s and early 1950s ?
Walter Cronkite
Edward Murrow
Walter Lippmann
Nelly Bly
10
The term coined for staged events for the purpose of looking live.
Advertising
Pseudo events
Staged events
Public relations
11
Electronic news gathering (ENG) equipment changed all but
How news was gathered
How news was important to people
How new was delivered
How news was presented
12
What is another name for the Commission on the Freedom of the Press & was created in 1947?
None of the above
The Morse Commission
The Butches Commission
The Hutchins Commission
13
New is gathered by reporters who usually cover specific groups, topics, or geographic areas ?
Beats
Domains
Subjects
Topics
14
Nineteenth century novels earned their nickname, the 'dime novel' because
The most famous author of this time was named, Jim Dime.
It was written in Dime, Colorado
It costs 10 cents
The first novel was named, "Dime"
15
What was created in 1927 to help establish some sort of regulation over the airwaves?
The Radio Law
Federal Communications Commissions
The National Radio Act of 1927
Federal Radio Commission
16
The idea that humans act first and then, rationalizes our behavior afterward.
Persuasive Communications
Media Ecology
Cognitive Dissonance
Semiotics
17
The average person sees ___________ advertisements or branded messages a day.
1,000-3,999
12,000-18,000
20,000 or more
4,000-10,000
18
What company is not part of the Big 3 in the music industry?
Sony Music
ABC Entertainment
Warner Music Group
Universal Music
19
Advertising deals with ________.
Fake exposure
Double exposure
Paid exposure
Earned exposure
20
Marshall McLuhan’s Media ecology is the study of media environments and their effects.
True
False
21
The practice of getting publicity in the media for a client.
Advertising
Press agentry
Public relations
Journalism
22
Johannes Gutenberg created the first Western printing press in
1555
1355
1415
1455
23
Airwaves belong to the public, are a public good, and those who use them a responsibility to serve the public.
False
True
24
What is not an assumption of persuasive communications in advertising or public relations?
Behavior is linked to cognition
How people process information affects persuasion
Cognition is beyond our control
Credibility, authority & attractiveness play important roles
25
Who said, "the medium is the message?"
Banana Joe
Ferdinan de Sausser
Benjamin Day
Marshall McLuhan
26
A journalism style that tends to defy the conventions of traditional journalism
Civic
Alternative
Interpretive
Citizen
27
What is not a trend in the book industry
today?
Emergence of online booksellers, e-books & on-demand printing
Diversification
Combining entertainment & global media
Mergers & consolidations
28
The process of creating a clear identity for a company’s product, logo, or trademark.
Advertising
Indentification
Branding
Logo
29
Current trend in AD & PR, views audiences as active, provides useful feedback
The active model
The two-symmetrical model
The synergetic model
The passive model
30
About _______ percentage of company's worth is located in its' branding.
10
70
45
20
31
Deliver persuasive messages to an intended audience with a direct effect, utilizes many channel
Cognitive communications
Strategic communications
Mass communications
Persuasive communications
32
mas Edison patented a method for recording sound on a tin-foil cylinder
Gramophone
Phonography
Homophone
Graphophone
33
Before the invention of the printing press, disseminating written texts was difficult and expensive because:
All of the above
Copying texts by hand was labor intensive
Paper was expensive to produce
Copying doesn't equate to literacy rates
34
Which type of journalism style tries to engage the public with creating and discussing the news?
Interpretive
Public or civic journalism
Alternative
Citizen
35
Public relations deals with________.
False exposure
Earned exposure
Strategic exposure
Paid exposure
