Ch 10 Quiz

Question 1

A system of gathering, storing, and using customer data for marketing directly to customers based on their histories.

Accepted Answer

database marketing

Question 2

Anything that can be bought or sold.

Accepted Answer

product

Question 3

In the (B2B) market, _____ influences are motivators or change factors that come from within the business itself.

Accepted Answer

internal

Question 4

The four Ps of marketing include product, price, place, and _____.

Accepted Answer

promotion

Question 5

The influences that come from the environment and affect buying consumer behavior are _____ influences

Accepted Answer

situational

Question 6

Which of the following is an element of the marketing concept?

Accepted Answer

Customer Satisfaction

Question 7

Segmenting a market based on where customers live is _____

Accepted Answer

geographic segmentation

Question 8

The _____ level of a business-to-business (B2B) buying decision involves little research and thought.

Accepted Answer

repeat purchase

Question 9

Which of the following business-to-business (B2B) buying decisions involves a great deal of research and thought?

Accepted Answer

new purchase

Question 10

A document describing business and marketing objectives and the strategies and tactics to achieve them.

Accepted Answer

marketing plan

Question 11

Dividing the market by certain preferences or lifestyle choices is _____

Accepted Answer

psychographic segmentation

Question 12

Dividing the market of potential customers by their personal statistics is _____

Accepted Answer

demographic segmentation

Question 13

A purchase made quickly and with little thought.

Accepted Answer

routine buying decision

Question 14

Focuses on building long-term relationships with customers.

Accepted Answer

relationship selling

Question 15

The process of dividing the market into smaller groups is _____.

Accepted Answer

market segmentation

Question 16

The strategy for using the elements of product, price, place and promotion.

Accepted Answer

marketing mix

Question 17

Businesses that sell primarily to individual consumers are in the _____ market.

Accepted Answer

business-to-consumer (B2C)

Question 18

The _____ is an approach to business that focuses on satisfying customers.

Accepted Answer

marketing concepts

Question 19

A purchase made with no planning or research is a(n) _____ buying decision

Accepted Answer

impulse

Question 20

In the business-to-consumer (B2C) market, a(n) _____ buying decision involves a great deal of research and planning.

Accepted Answer

extensive

Question 21

Which of the following is not an influence on consumer buying behavior?

Accepted Answer

informational

Question 22

A detailed description of the typical consumer in a market segment is a(n) _____

Accepted Answer

customer profile

Question 23

Motivators or change factors from outside the business.

Accepted Answer

external influence

Question 24

Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit

Accepted Answer

marketing

Question 25

The process of communicating with potential customers in an effort to influence their buying behavior.

Accepted Answer

promotion

Question 26

The plan that helps a business meet its overall goals and objectives is a(n) _____

Accepted Answer

marketing strategy

Question 27

The power to sway or produce an effect is a(n) _____

Accepted Answer

influence

Question 28

A specific group of customers whose needs a company will focus on satisfying.

Accepted Answer

target market

Question 29

The influences that make each individual consumer unique and affect buying behavior are _____ influences.

Accepted Answer

personal

Question 30

An amount of money requested or exchanged for a product is _____.

Accepted Answer

price

Ch 10 Quiz

Questions 30

Ch 10 Quiz

Questions 30