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SALES & MARKETING CONCEPTS Flashcards | StudBud
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SALES & MARKETING CONCEPTS
SALES & MARKETING CONCEPTS
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Answers
1
In customer reward programmes, an issue may be:
LOYALTY CARDS
LARGE AMOUNT OF DATA
CUSTOMER RELATIONSHIP MARKETING
Customers have multiple memberships
2
Just DO it is an example of _________.
Slogan
Advertising
Mission statement
Jingle
3
Too many apps leads to customer fatigue.
True
False
4
When a product becomes scarce, it is often perceived as less valuable.
True
False
5
Customer rewards/ loyalty programmes are OFTEN used to gather customer data
True
False
6
The flywheel concept focuses on create, publish, monitor, ________and _______.
Analyse, distribute
Analyse, promote
create, publish
Monitor, contribute
7
Intelligent marketing knows the touch points of their customers very well.
True
False