Advertising Unit

"Loreal Paris welcomes Jennifer Lopez." 

"Loving it is easy, that's why so many people do." Iphone 6 

Short film promoting and previewing anupcoming film or show; appears before movies in theatres.

Shows a popular celebrity promoting a product. 

A specific group that an advertiser hopes to persuade; members share certaincharacteristics.

"Shop JC Penny's BIG BIG BIG sale." 

Advertisementaired on the radio; uses sounds effects, memorable scripts, creative voices. 

Messagethat persuades the public to take a specific action or  viewpoint toward an issue.

A company or individual that pays to advertise a product or message.

Advertisementbroadcast on TV; uses many techniques to create a memorable message. 

Uses vague words instead of concrete evidence to bring to mind what people believe. 

Promotionalmessage that appears at the top or sides of a website.

"The best coffee for the best you." 

A person or group of people who buy products or services. 

"Starbucks or nothing." 

Promotionalmessage in a newspaper or magazine; uses design, visual, and text.

"Check-in to freedom." 

Suggests that everyone uses the product. 

Appears to consumers need to be different. 

"Cutting your sun exposure is easier than cutting out skin cancer." 

Makes the consumer laugh; gives little information about the product. 

"Jack Links. Feed your wild side." 

Taps into peoples need to be part of a special group. 

Nike– Just do it

"Those who desire the best of everything request Cerebos salt." 

Advertisementof a certain product through TV or film.

Uses words that have connotations- tasty, fresh, sensational. 

Bigger Better Bacon. 

"Burger King. It'll blow your mind!" 

Thebasic idea or theme that advertisers want to communicate to target audience.

Taps into certain emotions- happiness, sadness, or excitement. 

Largeoutdoor advertising sign that is found on the highways or sides of buildings. 

Uses words or images shown over and over again.