Marketing=Chap 2 Marketing Strategy

Question 1

Defining company mission, goals, corporate strategy, and marketing strategy

Accepted Answer

Are the steps of corporate strategic planning

Question 2

Effective marketing implementation include:

Accepted Answer

All of the above.

Question 3

Marketing strategy should contain:

Accepted Answer

All of these

Question 4

Doing a SWOT analysis can assess a firm's competitive advantage.

Accepted Answer

True

Question 5

What is wrong with the following objective: "Make our product known"

Accepted Answer

All of the above

Question 6

Competitive marketing strategies is most inclusive of which of the following:

Accepted Answer

product and market development/diversification or market penetration

Question 7

Marketing strategies should be aligned with

Accepted Answer

business units and corporate strategies

Question 8

It is always better to be a first-mover than a late-mover.

Accepted Answer

False

Question 9

Timing of entry into the marketplace can't create a competitive advantage.

Accepted Answer

False

Question 10

Strategic performance should be evaluated on performance standards, analyze actual performance, and modifications needed

Accepted Answer

True

Question 11

SWOT stands for:

Accepted Answer

Strength, Weakness, Opportunity and Threat

Question 12

What are ways to evaluate actual performance?

Accepted Answer

review sales and marketing costs

Question 13

What are strategic business units?

Accepted Answer

any of these

Question 14

Decentralized organizations is where decision-making authority is delegated up top.

Accepted Answer

False

Question 15

Part of the marketing enviroment that can affect the resources to creat favorable opportunities:

Accepted Answer

both of the above

Question 16

What is the difference between strategic planning and marketing planning?

Accepted Answer

Strategic planning is done at corporate level

Question 17

Marketers should have a marketing plan that outlines their activities to implement mrkting strategies& communicate this.

Accepted Answer

True

Question 18

Corporate strategy uses resources for production, accting, research and dev, human resources and marketing to reach goal

Accepted Answer

True

Question 19

A missionm statement should of an organization should

Accepted Answer

clear purpose, different from competitors and focus on customers, have a clear purpose, different from competitors and focus on competitors

Question 20

Which of the following statements are true about marketing strategy?

Accepted Answer

All statements are correct

Questions 20