Using statistics, research, or other data

a 'salient' feature is:

the main image that first captures the eye

An example of a superlative is:

We have the best coffee in town!

A product is endorsed by a celebrity or by an expert.

advertiser offers a discount, coupon, or free gift

appeals to people's fears, joys, sense of nostalgia, etc.

a particular group at which an product is aimed

which of the following examples uses 'comparative'?

For a better coffee, buy at Al's!

Glittering Generality is:

words that are positive but too vague to have any meaning

attention, interest, desire and action

to make you feel like everyone else has the product

studbud

Advertising

30 termsStudBud Administration9 plays

Studying for your exam

Flashcards30 cardsFPractice quizPHost liveL

Questions 30

Answers

1
A product is endorsed by a celebrity or by an expert is:
facts and figures
testimonial
emotional appeal
glittering generalities
2
Fact and Figures is:
advertiser appeals to people's emotions
makes you feel like you need the product right away.
Using statistics, research, or other data
tries to make you feel like everyone else has the product
3
tries to make you feel like everyone has the product and if you don't you'll be left out is:
emotional appeal
glittering generalities
testimonial
bandwagon
4
The name of Kanye and Kim Kardashian's daughter is:
West
Khloe
Blue Ivy
North
5
a 'salient' feature is:
providing a special gift or coupon
the main image that first captures the eye
using a celebrity to endorse a product
when an advertiser makes you feel a certain emotion
6
An example of a superlative is:
Our coffee is better than anywhere else!
Why have tea when you can have coffee?
Coffee is my favourite drink
We have the best coffee in town!
7
Testimonial is:
A product's name or catchphrase is repeated over and over
Words with strong positive association
words that are positive but too vague to have any meaning
A product is endorsed by a celebrity or by an expert.
8
The advertiser offers a discount, coupon, or free gift to get people to buy a product is:
facts and figures
special offer
testimonial
glittering generalities
9
The advertiser appeals to people's fears, joys, sense of nostalgia, etc is
emotional appeals
facts and figures
evocative language
testimonial
10
Special Offer is:
Comparing one product to another and saying it is weaker
advertiser says that people just like you use a product.
Using statistics or data to make the product appear good
advertiser offers a discount, coupon, or free gift
11
Our internet has lighting fast speed!
pun
facts and figures
superlative
hyperbole
12
"Weight Watchers Frozen Meals- Taste. Not waist" is an example of:
comparative
superlative
pun
opinion
13
"New Pepsi Diet. Now 95% less Sugar" is an example of:
opinion
facts and figures
bandwagon
superlative
14
a visual technique that captures attention is:
bandwagon
colour
pun
special offer
15
which of the following is NOT an advertising technique
emotional appeal
testimonial
bandwagon
simile
16
Are you sick and tired of having acne? is an example of:
repetition
emotional language
slogan
rhetorical question
17
Using statistics or other data to make the product appear to be better than its competitors is:
testimonial
Facts and figures
testimonial
research material
18
Emotional Appeal is:
make the audience associate positive words with a product
says or implies that people just like you use a product.
product is endorsed by a celebrity or by an expert.
appeals to people's fears, joys, sense of nostalgia, etc.
19
target audience is:
a particular group at which an advertisement is aimed
when a celebrity endorses a product
a particular group at which an product is aimed
a wide group at which a product is aimed
20
which of the following examples uses 'comparative'?
Why have tea, when you can have coffee?
I'm lovin' it!
For a better coffee, buy at Al's!
Our coffee is the best in town
21
Glittering Generality is:
product's name or catchphrase is repeated over and over
The advertiser offers a discount, coupon, free gift
makes you feel like you need the product right away.
words that are positive but too vague to have any meaning
22
"By donating you will build security, build strength and build a future" is an example of:
repetition
comparative
superlative
irony
23
AIDA stands for
appeal, desire, action, interest
advertising, image, desire, attraction
attraction, interest, desire, appeal
attention, interest, desire and action
24
"Call and will receive two for the price of one" is:
superlative
special offer
comparative
opinion
25
"Proactive is great – it changed my life" is an example of:
glittering generality
superlative
fact
opinion
26
'Maybe she's born with it, maybe it's maybelline' is:
slogan
glittering generalities
jingle
emotional appeal
27
"Stand up to the biggest humanitarian crisis of our time" is an example of:
imperative
emotional appeal
pun
opinion
28
"Call now!" is an example of:
superlative
imperative language
emotive language
commanding language
29
Bandwagon is:
Comparing one product to another and saying it is weaker
implies that people just like you use a product.
to make you feel like everyone else has the product
makes you feel like you need the product right away.
30
Using words that are positive but too vague to have any meaning, like "pure and natural." is:
emotional appeal
evocative language
glittering generalities
testimonial

Advertising Flashcards | StudBud