SEM Semester Final

Question 1

___ segmentation divides markets into eastern, northern, southern, and western region of the United States.

Accepted Answer

Geographic

Question 2

Businesses that follow the marketing concept

Accepted Answer

will focus on satisfying customer needs.

Question 3

Product lines involve similar products

Accepted Answer

all of the above

Question 4

The % of total sales of a product that a company expects to capture in relation to its competitors is known as:

Accepted Answer

Market Share

Question 5

Consumer demand has little to no impact on prices assigned to sports and entertainment events and goods.

Accepted Answer

False

Question 6

In-person, face-to-face communication between a seller and a consumer is known as which of the following?

Accepted Answer

Personal Selling

Question 7

Marketing involves:

Accepted Answer

All of the above

Question 8

The difference between customer expectations and the service that is actually received is known as:

Accepted Answer

Customer Service Gap

Question 9

Product lines involve similar products

Accepted Answer

all of the above

Question 10

Product Enhancement

Accepted Answer

Features added to the basic product to satisfy additional wants or desires

Question 11

An advantage of personal selling is that a seller can immediately address any customer concerns

Accepted Answer

True

Question 12

Promotion is

Accepted Answer

the process of making customers aware of a product or service.

Question 13

Clothing designer Gucci wants merchandise to be sold only in upscale department stores. This strategy is part of:

Accepted Answer

positioning the brand.

Question 14

Sales become consistent during which stage of the product life cycle?

Accepted Answer

Maturity

Question 15

A 100,000-mile warranty on a new car is an example of a product enhancement.

Accepted Answer

False

Question 16

Chevy and Kia agreeing to work together to develop hybrid trucks is an example of

Accepted Answer

joint venture.

Question 17

Which of the following examples would a public relations firm want to downplay?

Accepted Answer

Media coverage about an athlete accused of taking drugs.

Question 18

Public relations focuses on

Accepted Answer

creating a positive image

Question 19

Cost of sports and entertainment events include

Accepted Answer

All the Above

Question 20

_______ is (are) an example of a product enhancement for a new automobile.

Accepted Answer

Heated steering wheel

Question 21

The Internet does not have a major impact on the entertainment industry

Accepted Answer

False

Question 22

_________________ refers to the value people believe they receive from a product or service.

Accepted Answer

Benefits derived

Question 23

Public relations focuses on

Accepted Answer

creating a positive image.

Question 24

Ethical behavior involves

Accepted Answer

making decisions in a reasoned and impartial manners.

Question 25

Satisfying the needs of several generations of a family.

Accepted Answer

Multigenerationalism

Question 26

All of the following are examples of human risk except

Accepted Answer

thunderstorm.

Question 27

Demographics

Accepted Answer

categorize market by age, gender, race, income, and educational level.

Question 28

Channels of distribution members could include

Accepted Answer

All of the above

Question 29

When a business does not make enough revenue to cover expenses, it operates at a profit

Accepted Answer

False

Question 30

In Japan there are Kit Kat flavors that include baked potato, apple, and bakeable custard, this is an example of

Accepted Answer

differentiation.

Question 31

The person responsible for maintaining relations with the public and news media is known as:

Accepted Answer

Publicist

Question 32

Radio, television, and the Internet are examples of mass media.

Accepted Answer

True

SEM Semester Final

Questions 32

SEM Semester Final

Questions 32