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Marketing Management #higher_education
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which of the following factors is the most influential in buyer purchase decision?
Collaborates with me
Focuses on the value they could deliver to me
Deepens my understanding of my needs
Educates me with ideas and perspectives
2
Why do marketers continue to gather information?
Marketers are decreasing their geographic scope.
The marketing environment is constantly changing
Today’s consumers are easy to please
Competition in general has decreased
3
Consumers are buyers or users of goods and services.
True
False
4
It means Buyer's attitude
Price of commodity
Impulsive
Brand of a product
Quality preferred
5
What are the 4Ps?
product/price/promotion/place
product/preference/price/positioning
price/production/promote/placement
product/price/principle/place
6
What is a Impulse Buyer?
Quick purchase decisions.
Wants to be the first to purchase.
Creates a seamless consumer experience through anything.
A physical need such as hunger or thirst.
7
what is not included in the benefits of MIS?
Information on what competitors have been up to
field sales monitoring
customer profiles not needed in studying their spending patterns
Forecast of demand
8
Who is the buyer of goods and services?
seller
consumer
entrepreneur
merchant
9
Marketing information that is closely related to the situation is referred to as
Cost effective
Accessable
Timely
Relevant
10
A type of research that helps the marketer identify a specific facts that cauaes an effect in market place
descriptive research
explanatory research
causal research
reseach methodology
11
The term marketing refers to
Advertising and promotion activities
A philosophy that stresses customer satisfaction
Selling
New product concepts and improvements
12
The purpose of a marketing-information system is to
manage information
a b and c
automatically generate copy for advertisements
provide feedback about a company’s marketing plan.
13
Components of MIS that is used to solve specific marketing problems of the company
marketing intelligence
internal records
Marketing records
Marketing decision support system
14
Marketing is simply defined as trading?
True
False
15
What does MIS stands for?
mathematics Information system
major information system
management information system
marketing information system
16
A marketing-information management system can help businesses to
practice good business ethics.
motivate employees.
discover employee potential.
discover new markets.
17
A type of marketing information where it is supplied by MIS on weekly, monthly, quarterly or annual data like sales.
customized information
current information
recurrent information
monitoring information
18
what is consumer behavior?
theory that links prosperity to consumer demand
decision made by group to stop buying one product
degree to which a country's wealth increases over a time
decisions everyone makes as a consumer
19
Marketing is responsibility of...
Reception department
Marketing department
Sales department
All departments
20
All of these are correct about Marketing Information System EXCEPT:
MIS involves gathering, evaluating & distributing info
MIS processes timely and accurate information
MIS is used by marketers for decision making
MIS consists of people, equipment and procedures
